Altenar has announced the appointment of Charlie Williams as the sportsbook’s new Commercial Director.
Aiming to expand its global standing, the Malta-based operator selected Williams because of the ‘wealth of experience’ he brings to the position.
He will also promote and expand the company’s commercial activity to increase revenue generation, market share and deliver sustainable growth.
Dinos Stranomitis, COO and Co-Founder at Altenar, commented: “I am delighted to welcome Charlie to Altenar and I am sure he will prove to be a great asset within the role of Commercial Director.
“Charlie has an entrepreneurial mindset and strong leadership skills. Being a creative strategist with excellent organisational abilities, I’m sure he will be able to connect the team at all levels to increase performance.
“His expertise and background across multiple roles will no doubt stand us in good stead globally and will strengthen our outreach as a leading sportsbook across a variety of markets.”
Williams has led two successful exits in the software industry, as well as holding senior commercial and operational leadership positions at various B2B iGaming suppliers.
He was also the founder of a consultancy firm focussing on C-Level advisory to take a business vision into financial realisation.
“I’m looking forward to getting started at Altenar and we have plenty of exciting plans ahead,” Williams said on his new role.
“We will maintain our global focus with continued efforts in fortifying our strong performance in Europe and LatAm, while also increasing penetration in the UK, Nordics, and North American regions.
“Our primary objective is to pursue business in regulated markets, while also supporting our growth in newly regulated jurisdictions
“I’m also sure that we will also be exploring plenty more of the African market through potential strategic partnerships.”
The company is now licenced across a total of 13 major global markets, including certifications from the UKGC and the MGA.
In April, Altenar announced a significant agreement with operator Playbonds as the sportsbook software provider increased its LatAm market presence.
The deal now sees the firm provide its sportsbook and interactive software to Playbonds, covering online with the potential to integrate its retail channel in the future.