Bet365 keeps up US expansion with Iowa debut

Bet365 has officially launched into Iowa – its fifth US state – after debuting its online betting app through a partnership with Casino Queen Marquette.

For a while, it seemed like the UK-founded operator might not ever expand its presence in the US beyond New Jersey, but is starting to ramp up its presence since opening in Colorado in September 2022. 

A bet365 spokesperson commented: “We are incredibly excited to welcome the Hawkeye State to bet365. From Sioux City to Marquette and everywhere in between, Iowans will now have access to our market leading sportsbook product.”

Casino Queen Marquette previously partnered with Fubo for a sports betting licence. The last month of operation with the now-shuddered sportsbook was October of last year. Since then, the casino has been running a retail sportsbook but no online offering.

“We’re thrilled to work with bet365 to provide players with an in-demand and trusted source for safe online wagering,” added Sean Bateman, General Manager of Casino Queen Marquette. “It’s an exciting time for our guests and passionate sports fans in Iowa, who will benefit from fantastic site features and attractive offers.”

Bet365 is now live in New Jersey, Colorado, Virginia, and Ohio, where the company has gone big on promotional spending and, in turn, rivals BetMGM for market share in the state.

The sportsbook has also asserted it is branching out on its introductory offer in Iowa, which is a more aged, saturated market than a new state like Ohio. New customers on bet365 can bet $1 and get $365 in bonus bets on the site.

Last month, Stoke-based bet365, along with XLMedia (XLM), signed a new partnership which again targeted North American expansion with a responsible gaming caveat.

The revenue share agreement set a goal of onboarding new customers in the burgeoning US betting and gaming space, whilst promoting responsible gaming practices and tools. 

This includes leveraging collaborative content to promote understanding of safe gambling and use of responsible betting tools.