Bet builders have proven one of the most influential products in the digital age of sports betting. At this week’s SBC Sportsbook Tech day, a specialist panel examined where the product will go from here. Delving into the general share of bet builder bets among all bets, as well as how bet builder bets share can change in the future, …

Virgin Bet has been announced as the headline sponsor for the Easter Saturday Raceday at Musselburgh Racecourse. The upcoming event – taking place 30 March – will include the £100,000 Queen’s Cup as well as the Scottish Sprint Cup – the country’s fastest race. Ric Leask, Marketing Director at Virgin Bet, highlighted: “We are thrilled to announce Virgin Bet as …

Gaming Innovation Group (GiG) has signed new deals for its new igaming platform CoreX and sportsbook SportX in Spain and Argentina. The igaming company’s first partnership announced is with Spanish land-based, online casino and sports betting operator Juegging, which will migrate onto GiG’s full-turnkey X-Suite.  Andrew Cochrane, Chief Business Officer at GiG, said: “These signings underscore the demand for our …

William Hill has been announced as the sponsor of the Lincoln Handicap at Doncaster Racecourse. The British bookmaker is set to sponsor the entire seven-race card, with the one-mile flat handicap race being added, as well as the Spring Mile, Cammidge Trophy and Brocklesby Stakes also being featured under the William Hill title.   Lee Phelps, Head of Broadcast and PR …

Codere Online has expanded its sponsorship agreement as the official betting partner of the Monterrey Rayados Football Club. The extended agreement – which originally began in 2021 – will see the operator’s logo remain on the Mexican football team’s kit and other club platforms.  Alberto Telias, Codere Online CMO, stated: “We are happy and proud to extend our relationship with …

Sportradar has launched an enhanced betting-related functionality within NBA League Pass in partnership with the NBA. Sports betting content, such as point spreads, over-unders, and money lines, will now be seamlessly integrated into the sport’s live streaming platform – powered by emBET, Sportradar’s over-the-top (OTT) solution. Speaking on how the partnership will elevate the in-play betting experience, Patrick Mostboeck, Sportradar …

Scandinavian esports organisation Heroic has announced a new partnership with Thunderpick. The multi-year deal will see the esports cryptocurrency betting platform become the exclusive global betting sponsor for all of Heroic’s rosters. Kelly Sanders, Head of Strategy at Thunderpick, commented: “Partnering with Heroic, a team known for its leadership and success across various esports titles, is a significant milestone for …

Betsson.sport has named Francesco Totti as an ambassador as the group launches its new sports infotainment platform in Italy.  Stockholm-listed Betsson praised the Italian football legend for his ‘exceptional talent’ and ‘illustrious career’, whilst the partnership will focus on delivering exclusive content, interviews, news and highlights across various sporting disciplines. Ronni Hartvig, Chief Commercial Officer of Betsson Group, commented: “Italy …

Stats Perform has extended its data licensing partnership with sports betting technology specialist Checkd Dev. The company – a part of Checkd Group – will work with its long-term partner and Opta data owner to enable licensed operators to embed Checkd Dev’s Opta data-powered Smart Acca interactive betting tool into market pages. This will include football and US sports in …

Kambi Group plc has announced that it will further utilise the buyback mandate received at the Extraordinary General Meeting on 19 June 2023.  Following on from previous programmes undertaken since the EGM, the Stockholm-listed betting and gaming supplier’s Board of Directors have decided that the buyback programme will run until 20 May 2024, with a total of up to €4m. …