SBC News Voice of the Sports Betting Industry
711 BV has joined the International Betting Integrity Association (IBIA) as part of the operator’s recent launch of its sportsbook in the Netherlands.
The brand has been focused on its casino product for the last two years since the Dutch market was legalised. The IBIA continues to represent around 90% of the licensed sportsbooks currently in operation in the country.
Gilles De Backer, COO of 711, commented: “711 has been live in the Netherlands since April 2022 and has a strong casino product which is now being completed with a sportsbook from Kambi.
“We’re very pleased to finally welcome the sportsbook alongside our casino product on 711.nl. and to safeguard our sportsbook’s integrity by integrating it within IBIA’s global monitoring system.”
All licensed sportsbooks are statutorily required to engage with a sports betting integrity monitoring body in the Netherlands.
Khalid Ali, CEO of IBIA, added: “IBIA is thrilled that 711 has chosen IBIA as its integrity monitoring partner for its sportsbook in the Netherlands.
“The decision to join IBIA demonstrates the company’s desire to utilise the best integrity protection available for its sports betting product and further expands IBIA’s monitoring network in the Netherlands.
“IBIA looks forward to working closely with 711 and to protecting its business from corrupt betting activity.”
