KingMakers has formed a deal with marketing and analytics platform supplier, Intelitics, in order to power the customer acquisition program for its BetKing brand. The collaboration sees Intelitics provide its data-driven products so that the operator can manage all affiliate and paid media activity. This includes real-time media campaign monitoring and player tracking. Neil Bothma, CEO at BetKing Nigeria, commented: …

Online and mobile wagering platform, DRF Bets, has revealed that it is to sponsor Alfa Romeo F1 Team ORLEN for the 2022 Formula One racing season.  The partners have stated that the deal will see the DRF Bets logo featured on the Swiss-based team’s car, as the firm also gains ‘VIP access’ to all races and further branding opportunities. DRF …

Genius Sports has formed a deal with the Icelandic Club Association (ÍTF) and the Icelandic Football Association (KSI) as an official data, technology, and commercial partner. In a bid to accelerate the growth of the sport, the joint deal allocates the firm the exclusive rights to manage the ÍTF´s and the KSI’s official data and live video betting streams, as …

Entain Foundation has extended its support for grassroots sports to Italy through its partnership with non-profit organisation, Sport Senza Frontiere Onlus. For the first time, the collaboration will now aim to deliver a social inclusion programme through free access to sport for young people across Italy – where Entain operates through the Eurobet, bwin and Gioco Digitale brands. Andrea Faelli, …

Betano, Kaizen Gaming’s online gaming operator, has become the official partner of Bulgarian professional football club, Lokomotiv Sofia, for the next three years.  From the first official match of 2022 against CSKA on Sunday, Betano’s logo will appear on the Railwaymen’s jersey, whilst securing the firm’s first club sponsorship in Bulgaria – officially marking Kaizen Gaming’s recent launch of operations …

DraftKings has been named as the official fantasy sports partner of the Norwich City Football Club for the rest of the 2021/22 Premier League season. The new collaboration sees the creation of regular content, as well as brand recognition of the US-based sports betting company throughout the Norwich City stadium, club website, and social media. Jeffrey Haas, Senior Vice president …

Betway has been named an exclusive partner of the Stock Car Pro Series Brazil – the country’s touring car auto racing series – marking its first motorsports sponsorship. The collaboration looks to give the gambling firm branding and television exposure through the year, whilst producing content that will be shared across the partners’ social media channels on each race day. …

Stake.com has expanded its role as an official betting partner of the Ultimate Fighting Championship (UFC) to now include Brazil. The collaboration was first announced in 2021, which witnessed Stake.com solidify its standing in the Octagon by becoming UFC’s partner in both Latin America and Asia. “We’re more than pleased to renew our partnership with UFC for 2022, after a …

Betway has renewed its partnership with CSGO esports series BLAST Premier until the end of the 2023 season to continue to collaborate on a range of activations. The extension of the deal means that Betway’s branding will appear across all seven BLAST Premier events taking place in 2022, whilst the gambling firm will also own the ‘Power Picks Prediction’ segment …

Fortuna Entertainment has been crowned Polish Bookmaker of the Year for 2021, chosen by the expert panel of Polish sports betting community LegalniBukmacherzy.pl.  The gala event organised by iGamingNuts and held for a fourth time in Warsaw, was hosted by sports journalist, Jerzy Mielewski, with representatives of nominated bookmakers and Polish sports figures.  The ceremony saw Fortuna named as Bookmaker …