SBC News Voice of the Sports Betting Industry
BETER is looking to enhance its esports portfolio with more official data-powered solutions via a partnership with game data platform, GRID.
The betting content and gaming solutions provider already gains official data feeds from the GRID Platform to power its product offering. Now, BETER will benefit from new modelling capabilities introduced by GRID and the expansion of the content offering.
BETER’s clients will benefit from the introduction of new titles on the platform including VALORANT, the FPS title – quickly gaining popularity among the betting audience in recent months.
Evgeniy Bekker, Esports General Manager at BETER, stated: “Ensuring we have access to official data feeds within our esports portfolio is of the greatest importance, which is why we are extremely pleased with this new holistic approach to our partnership with GRID.
“Clients trust us to bring them the most comprehensive esports solution on the market and working alongside GRID further bolsters our position within the betting industry for paving the way in esports development with integrity.”
The European-based betting solutions provider is also partnered with notable names in the betting industry such as bet365 and Parimatch – the latter being a mutual partner of the Champion of Champions Tour, CS:GO global tournament commissioned by GRID.
“GRID and BETER are aligned in the understanding that secure, quality data can truly open the doors for innovation and growth within the betting space,” added Mikael Westerling, Chief Sales Officer at GRID.
“We are looking forward to bringing even more value to the industry with the team at BETER and to creating the best possible experience for its users powered by GRID Data.”
BETER again strengthened its esports portfolio last month with the addition of Dota 2 tournaments, as well as live streaming, live data and odds for the games.
The Dota 2 tournaments, conducted by ESportsBattle, last 11 days each and feature five teams – each of which consists of five players that have a 7000-8000 MMR ranking.
