Esports will continue to grow beyond COVID, writes Mark Balch, VP Esports Betting Services at Bayes Esports, however we must keep an eye out for danger lurking on the horizon. To kick off the article, we should more clearly define the broad term of esports now. For betting companies, there are basically two types of esports; hardcore video game competition …

BtoBet has strengthened its presence in the Zambian iGaming market after signing a new partnership with Betta1. Under the terms of the agreement, igned alongside BtoBet’s regional Certified Partner STM Gaming, BtoBet will power the Betta1 online brand with its Neuron 3 platform. “The African market is continuing to register strong shifts towards mobile,” commented Sabrina Soldà, BtoBet’s Chief Marketing …

Low6 has penned  its second official golf partnership after signing a new deal and app release with the European Tour.  The pick’em app, European Tour Picks, was released on 6 October and will give away cash prizes across each of the four days of the ACCIONA Open de Espana. Chris Hector, Low6 Commercial Director, said: “Low6 are delighted to be …

Integrating new and exciting technologies can be fundamental to attract younger, more ‘tech savvy’ bettors to your poker room. However this risks ostracising the older, more ‘traditional’ bettor. The key to meeting the needs of both demographics, according to PokerMatch International CEO Ruslan Bangert, is to blend unshakeable traditions with technical innovations.  SBC: Millennials and Generation Z bettors have become …

AstroPay has made its first foray into the world of international cricket after agreeing to sponsor the Sri Lanka T20 World Cup team. Under the terms of the sponsorship, AstroPay will have its logo printed on the Sri Lanka team’s jersey, both on the leading arm and on the front of their training bib.  In addition, the online payment solutions …

Low6 has been named as the supplier of the Official PGA TOUR Free-To-Play Game , which will be presented exclusively by PointsBet.  Strengthening Low6’s presence across the US market, the free-to-play game has been designed to enhance fan engagement through live in-play games with weekly prizes.  Jamie Mitchell, Low6 co-founder and CEO, commented: “We are delighted to be working with …

Highlight Games Limited will strengthen its offering of Croatian football content after securing a new partnership with Endorphin Magine. Through the partnership, Highlight Games will exclusively license the use of archive footage from the last 15 seasons of the Croatian Prva HNL football league to create a suite of exclusive video virtual sports and instant win games. Steven Holmes, Co-CEO, …

Scientific Games has made its OpenGaming platform and OpenBet technology available across the Dutch market after launching with the Netherlands Lottery (NLO). Through the extension of its current partnership with the NLO, Scientific Games has optimised its sports betting and iGaming technology to meet the requirements of the newly-regulated European market, which officially opened on 1 October 2021. Andy Stubley, …

Global Tote, a division of BetMakers Technology Group, recently announced the appointment of Rajen “Raj” Sanjanwala to the role of Chief Operating Officer.  Praised as an experienced technology professional with extensive experience in the international pari-mutuel wagering industry, Sanjanwala previously served as the Head of Tote Development for Sportech Racing and Digital, and most recently as Chief Technology Officer for …