EveryMatrix makes Russian debut with 888.ru

EveryMatrix has made its first foray into the Russian regulated market after agreeing to supply its turnkey sportsbook solution to 888.ru.

The Russian operator will utilise EveryMatrix’s turnkey platform and suite of products – all of which have been tailored to meet regulations across Russia. As a result, the operator will gain access to the OddsMatrix Sportsbook as well as the BonusEngine product.

“We have been investing in a complete revamp of our sportsbook over the last few years and are now reaping the benefit of having a modern, scalable, and flexible product,” said Ebbe Groes, Group CEO of EveryMatrix.

“The 888.ru collaboration is the first major deal for this new version of our sportsbook, and we will be investing heavily into making 888.ru a leading brand in the promising regulated Russian market. We see many more business opportunities for our partnership in the future.”

In addition, 888.ru will benefit from enhanced payments processing and ID verification services through the integration of the MoneyMatrix product.

Celebrating the launch, EveryMatrix praised 888.ru’s strong local presence, explaining that ‘more than 100,000 users were migrated to the new platform as part of the launch’.

Dmitry Merkulov, Director of Electronic Sales and Marketing 888.ru, added: “We are thrilled to cooperate with one of the worldwide suppliers at the world sportsbook software market – EveryMatrix. 888.ru leverages OddsMatrix platform flexibility, leading coverage and comprehensive set of features to provide better quality for 888.ru customers.

“We are sure that thanks to a modern and scalable technology, the cooperation between 888.ru and the established sports betting solution OddsMatrix, which is successfully used by operators across the world, will become a new benchmark for the Russian sports market.”