Mikael Lijtenstein recently revealed that AstroPay would be strengthening its presence in Europe, with the UK highlighted as a key target market. Speaking to SBC News, the AstroPay CEO delves further into the reasons why the UK presents a “window of opportunity” for its products before addressing why technology and payments solutions must “keep up with ever-changing user preferences”. SBC: …

The SoftSwiss sportsbook platform has made its first foray into the African market after launching N1Bet.ng in partnership with N1 Group. The platform will launch under a local licence in Nigeria, which SoftSwiss received in February 2021. The launch of N1Bet.ng, it says, will be a “natural step” in the development of its sportsbook brand.  “We have been working on …

ParlayBay will fill a gap in the market by going ‘beyond basic gamification’ and delivering a ‘game designed’ sports betting product, the company’s Commercial Manager William Lövqvist told SBC News. Ahead of SBC Summit Barcelona, Lövqvist (pictured, below) spoke with Rasmus Sojmark – CEO of SBC – about the brand’s launch, creating an engaging experience for players and how ParlayBay plans …

SIS will support A McLean Bookmakers’ digital expansion after agreeing to supply its horse and greyhound racing content to the operator’s online brand, BetMcLean. By building on its long-standing relationship with the Northern Irish operator, SIS will help increase engagement and deliver ‘incremental revenues’ via the supply of live pictures and data of racing footage delivered in a Watch and …

In the first part of a mini-series by Gaming Innovation Group (GiG), Director Of Sales And Business Development Martin Collins (pictured) discusses the fine line between driving growth and excessive innovation, and how GiG is taking an iterative, data-driven approach to allow its customers to become accustomed to new solutions. Innovation is vital to the success of any product lead …

Bookmakers operating on BtoBet’s sportsbook platform will now gain access to “optimised payment flows” after the provider secured a new partnership with BridgerPay. The new alliance will enable BtoBet to provide its partners with a range of local payment types as well as the opportunity to boost their conversions. “Payments are an integral part in the player journey for any …

As Sportingtech’s Quantum platform undergoes certification for regulated markets across the world, the software developer has revealed a new promotion offer for the platform. Planning to showcase the platform at next week’s SBC Summit Barcelona, Sportingtech explained that it will release a limited time offer for Quick Quantum that runs until the end of November. Sportingtech CEO Ivo Doroteia will …

The US market has become the golden goose of the global sports betting industry, presenting itself as the ‘land of opportunity’ for those looking to expand their international footprint.  Strategy expert Anton Kaszubowski – Founder and Managing Director at SBC Advisory Partners – takes a look at why the US market has become a ‘big name game’ and why mergers …

SoftSwiss has continued to expand into regulated markets after receiving a betting and casino licence in Serbia.  The licence, which will run for 10 years, was issued by the Games of Chance Administration (GCA), which forms part of Serbia’s Ministry of Finance and Economy.  As a result, SoftSwiss is now permitted to organise special games of chance online – having …