Erin-Marie Gallagher

BtoBet: pre-match markets key to Qatar World Cup betting engagement

SBC News BtoBet: pre-match markets key to Qatar World Cup betting engagement

Having a solid pre-match offering with a wide array of markets is essential to driving player engagement throughout the Qatar World Cup, according to the latest betting focus report by BtoBet. In the FIFA World Cup Qatar 2022 report, BtoBet highlighted that pre-match turnover during high profile events, such as the World Cup, tends to be larger when compared to …

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Clever Advertising: affiliation will be one of the most important acquisition channels in North America

SBC News Clever Advertising: affiliation will be one of the most important acquisition channels in North America

A company with a global focus, Clever Advertising is comfortable with the ‘ever-changing’ regulatory environments and will continue to pursue expansion into new markets. That’s according to Marcos Oliveira, the company’s Chief Operations Officer, who spoke to SBC about the growing importance of affiliation, regulatory changes and the opportunities in new markets across the world. SBC: Tell us about your …

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SOFTSWISS: jackpots “equally as engaging” for new and existing players

SBC News SOFTSWISS: jackpots “equally as engaging” for new and existing players

Jackpots have long been used to help onboard new players and retain existing bettors, and according to a new report by SOFTSWISS, the feature has been shown to boost engagement with both player segments. Analysing statistics from three of its clients – namely Casino at N1 Bet, Fight Club and JooCasino – SOFTSWISS wanted to find out how the roll …

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Jim Brown: Sportradar’s new program is taking a holistic approach to athlete wellbeing

SBC News Jim Brown: Sportradar’s new program is taking a holistic approach to athlete wellbeing

Collaboration and proactive education initiatives around the potential risks of sports betting can help form the basis of a holistic athlete wellbeing program, according to Jim Brown, Sportradar’s Head of Integrity Services & Athlete Wellbeing for North America. Announcing the launch of the Athlete Wellbeing Program at SBC Summit North America, Brown began by giving an overview of what the …

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Jens Podewski, FinXP: resolving payment headaches for the igaming industry

FinXP: resolving payment headaches for igaming providers

Banks may often be reluctant to offer payment services to high-risk industries such as the igaming sector. But according to Jens Podewski, payment solutions provider FinXP is making waves in the industry as a one-stop solution for gaming companies struggling to access payment and banking solutions. Speaking to Payment Expert, the FinXP Founder and CEO began by shedding light on …

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FSB selects Ken Paterson to spearhead Tier 1 deliveries

FSB has bolstered its technology team with the appointment of Ken Paterson who will become the company’s new Global Delivery Director.

FSB has bolstered its technology team with the appointment of Ken Paterson who will become the company’s new Global Delivery Director. Paterson, who previously served as the Chief Enterprise Architect at GVC, will be responsible for ensuring that FSB’s “technical procedures and infrastructures are in place to execute on-time, on-budget, high quality delivery” for its growing network of Tier 1 …

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Tiidal Gaming’s Sportsflare secures licensing deal with Bayes Esports

SBC News Tiidal Gaming’s Sportsflare secures licensing deal with Bayes Esports

Sportsflare, a subsidiary of Tiidal Gaming Group, has become the latest company to join Bayes Esports’ network of partners after the two signed a new licensing agreement. By working together with Bayes Esports, Sportsflare will benefit from real-time live data for a host of esports titles such as League of Legends, CS:GO and Dota2. This data will be used to …

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LSports goes scout free with new Computer Vision data feed

SBC News LSports goes scout free with new Computer Vision data feed

Real time sports betting data provider LSports has developed “advanced computer vision technology” which, it claims, will support the launch of its new machine-driven sports data feed. The CV-based feed, according to LSports, does not require scouts, and will instead use an automated solution to analyse live sports streams in real time and convert that information into data. In a …

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Simon Westbury, Digitain: Innovation is much more than just invention

SBC News Simon Westbury, Digitain: Innovation is much more than just invention

Betting and gaming companies should be taking risks when it comes to innovation, Digitain’s Chief Business Officer Simon Westbury told SBC, as this can lead to new channels of growth. Speaking at the recent SBC Betting on Sports Europe conference, Westbury reflected on the first six months of the year – highlighting some of the ways in which Digitain has …

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