Sportradar has extended its current partnership with the International Tennis Federation (ITF) with a focus on enhancing integrity measures and driving fan engagement.
The data agreement between Sportradar and ITF, which will run for three more years, will enable the federation to deliver a number of ongoing integrity-led major projects, including the development of technology infrastructure to further enhance integrity protection at World Tennis Tour events.
The ITF will continue to leverage Sportradar’s integrity services by including its Universal Fraud Detection System to analyse global betting patterns as well as its ‘Intelligence and Investigations’ (I&I) capabilities.
“Sportradar is the world leader in helping leagues and federations across the globe maximise the value of their data whilst ensuring the integrity of sport,” explained Sportradar CEO Carsten Koerl.
“We’ve partnered with the ITF for almost a decade, and the extension of our agreement is a sign of their continued trust, which is built on a shared commitment to innovation and to driving increased fan engagement. We are passionate about tennis and I’m very proud of the benefits this partnership will bring to an incredible sport.”
The ITF, with support from Sportradar, will also continue to invest significantly into accreditation, control systems and personnel to safeguard the integrity of tour events. The federation noted that this will help “lead the tennis world in efforts to ensure a secure player and fan experience”.
Under the extended partnership, Sportradar will create a suite of enhanced digital assets connecting tennis fans with new websites, apps and fan-centric products to “provide a more dynamic user experience that will be powered by Sportradar’s fast, accurate and reliable data”.
ITF President Dave Haggerty added: “We look forward to our continued partnership with Sportradar as we deliver technology that will help to ensure the protection of integrity and data as well as a digital platform that will enhance the fan experience around ITF World Tennis Tour and major events, including the Billie Jean King Cup.”