SBC News Voice of the Sports Betting Industry
Kiron Interactive has continued its global expansion after agreeing to supply its portfolio of virtual sports and number games content to leading CIS markets betting group Parimatch.
Parimatch players will be able to access a range of games, which will be integrated via BetMan – Kiron’s proprietary omni-channel RGS solution, which provides a turnkey plug-and-play virtual games suite for clients.
Steven Spartinos, co-CEO of Kiron, said: “Having our content available through Parimatch is a fantastic opportunity to enhance our exposure in key markets and the seamless integration is testament to the power and flexibility of our BetMan RGS.
“It’s the perfect collaboration to highlight the strength not only of our products but of our customer service credentials, which remain our absolute priorities in the wider global markets that we operate in.”
Further partnership benefits will see Parimatch players gain access to Kiron’s Goal football product, as well as its Dashing Derby horse racing and Platinum Hounds greyhound racing games.
This summer Parimatch announced the next phase of its CIS expansion strategy, amplifying its brand coverage across the region through its betting partnership with Premier League football clubs Aston Villa, Brighton and Hove Albion and Southampton.
Eugene Saveliev, Head of Gambling Products at Parimatch Tech said: “It’s essential for us to offer our customers the very best in diversity and quality of content and that’s exactly what this partnership provides us with.
“Kiron’s products tick all the right boxes for us and we’re sure they are going to be a valuable addition to the range of markets our players and bettors have come to expect from Parimatch.”
