SOFTSWISS’ Game Aggregator will now gain access to BETER’s portfolio of live casino games thanks to a new collaboration between the gaming software developer and the betting and gaming provider. The new partnership will enable BETER to expand the reach of its content across a range of new brands and markets, with SOFTSWISS’s partners gaining access to games including Roulette, …
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Remaining competitive in this ever-growing sports betting industry can be difficult to say the least. One way in which companies can maintain an edge over their competitors is through the launch of exclusive content – a path which has been taken by Betinvest. After signing a long-term strategic partnership with Astrid Soft, Betinvest recognised that it must continue to accelerate …
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FSB has extended its reach across the North American market after receiving the necessary regulatory approvals from the South Dakota Commission on Gaming (SDCG). The green light from the SDCG will mean that FSB can offer its portfolio of sports betting services within the Deadwood city area, with plans to go live in the coming weeks. Dave McDowell, Chief Executive …
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You wouldn’t get into a car which hasn’t passed its safety checks, so why would you bet with an operator that doesn’t have the necessary safer gambling measures in place? A question posed by Rasmus Kjaergaard, CEO of Mindway AI, at the recent SBC Summit North America event, as he assessed the roll out of safer gambling measures across US …
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BETER will create a “more electrifying betting experience” across its efootball live streams with the addition of a new in-play statistic widget. The feature, BETER explained, will provide bettors with additional information on players’ performance in ESportsBattle tournaments. Alex Lobov, BETER’s Chief Product Officer, said: “We are always keen to create a strong foundation for positive and long-lasting relationships of …
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Public interest in women’s sport is on the rise, with increased media coverage reflecting this. But is this upward trend mirrored in the betting world? SBC spoke to Valentina Francione (below, left), Online Business Manager at Kiron Interactive, and Nora Galstyan (below, right), Head of Compliance at Technamin, to see whether betting volumes in women’s sport are increasing in line …
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Xtremepush has confirmed this week that it will work alongside Playtech to enhance player communications for users of both solutions. Through the player engagement partnership, companies using both the Playtech software and the Xtremepush platform will benefit from access to “advanced personalisation and segmentation” functionalities. This includes personalised, real-time messaging across email, SMS, push notifications and a range of other …
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GG.BET has expanded its range of betting services with the launch of its new personalised feed for sports and esports. The new solution will use algorithms to create personalised lists of match selections and bet types which GG.BET believes will make it “much easier for them to find a match to bet on”. CEO Dmitry Voshkarin said: “We are constantly …
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Initially created as somewhat of a ‘TV guide’ for Counter Strike fans, HLTV has become a whole new beast over the last 20 years according to Martin Rosenbæk, the company’s co-founder. In this month’s Better Collective Spotlight, Rosenbæk celebrates the company’s 20th anniversary as he reflects on HLTV’s major milestones, its integration into the Better Collective portfolio as well as …
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If you want to remain a key player in the betting and gaming market, you need to stay sharp – and according to Anastasia Vyshinskaya, Head of B2C at SOFTSWISS, you must be flexible to changing demands too. Speaking to SBC, Vyshinskaya outlines the main goals of the SOFTSWISS Managed Services team and the importance of being able to adjust …
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