Canada is the next stop for FSB after the sportsbook and igaming service provider announced it had gone live in Ontario alongside its long-term partner, Fitzdares. FSB has agreed to power Fitzdares’ sportsbook, iCasino aggregation product and will also elevate the operator’s back office platform. This partnership, FSB explained, will not only grow its global footprint but will also enable …
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BetConstruct has set out its plans to “revolutionise the mobile gambling industry” with the launch of two new Android betting apps. The two new apps, Android Casino and Android Gamble, will complement BetConstruct’s existing Android Sportsbook app V3 which was launched back in September 2022. The technology and services provider explained that these two latest additions to its mobile betting …
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Bayes Esports has been selected as the exclusive match data provider for several esports leagues, tournaments and events hosted by ESL FACEIT Group (EFG). The strategic match data partnership will run until 2025 and will cover all ESL Pro Tour in Counter-Strike: Global Offensive (CS:GO) competitions, ESL Impact and FACEIT Collegiate CS:GO Tournaments. This will be in addition to EFG’s …
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Enteractive has expanded its footprint in the Dutch market after being selected to power BetCity’s retention and reactivation capabilities. Through the partnership with BetCity, Enteractive will roll out its proprietary (Re)Activation Cloud technology platform. This will enable the Entain-owned Dutch operator to “optimise revenue generation from the churned segments of their player base”. Francesca Raniolo, Senior Business Development Executive at …
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Bayes Esports has reached a new milestone, with the esports data provider’s latest fundraising round raising €9m in capital in 2022. The capital fundraising forms part of a series A4 financing, led by PAC Capital, whose Chief Investment Officer, Clayton Larcombe, will replace Jens Hilgers as Chairman of the Board. The capital injection will be used to fund new content …
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BETEGY’s Chief Marketing Officer Eugenie Golovina tells us about the launch of this new solution and the ways Creative Studio is alleviating the everyday pains that marketing departments face when it comes to brand exposure. SBC: Congrats on BETEGY’s latest launch! How did the idea for the Creative Studio evolve? EG: Thank you! We are very excited about this new …
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Bayes Esports has strengthened its senior leadership team with the appointment of Marco Blume as its new Strategic Advisor. In his new role, Blume will advise Bayes Esports on strategic and product decisions, also offering his insights on commercialisation, go-to-market and company expansion plans. Amir Mirzaee, CCO & MD of Bayes Esports commented: “We are excited to start working with …
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BETEGY will support its partners in driving further engagement with ad campaigns with the launch of Creative Studio. Due to be showcased at ICE 2023, Creative Studio will offer betting, igaming and sports media companies access to “data-driven, fully personalised scalable banner campaigns and video ads”. This, BETEGY believes, will result in a substantial increase in click through rates (CTR) …
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Gameplay risk management platform provider Greco has agreed to supply its risk engine to Kaizen Gaming in a partnership that it believes will further enhance the operator’s player management strategy. The engine, which will be rolled out across Kaizen’s Betano and Stoiximan brands, draws upon theoretical value modelling and behavioural analysis to help operators understand player risk and value. Ozric …
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Soft2Bet has extended its reach into the affiliate management space with the launch of a new brand, ReferOn. The new affiliate management system will enable companies to “manage large networks” of affiliates, with reporting “on numerous levels” giving users the ability to gain “full control over their data”. Soft2Bet shared that reporting and grouping variations can be calculated according to …
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