SBC News BetLion forms alliance with Incentive Games targeting new African appeal

BetLion forms alliance with Incentive Games targeting new African appeal

Betting innovation studio Incentive Games (formerly Premier Punt Group) has confirmed two major announcements strengthening its industry position as the firm targets significant growth this 2019.

Updating the market, Incentive Games becomes the lead development partner for leading East African bookmaker BetLion.

The partnership will see Incentive Games develop a tailored ‘free-to-play’ proposition for BetLion, a brand that seeks to develop new audiences across the fast growth markets of Uganda, Kenya and Tanzania.

Furthermore, Incentive Games will help with the development and launch of BetLion’s new mobile app, which will initially feature a ‘single game’ fantasy football competition and correct score predictor.

SBC News BetLion forms alliance with Incentive Games targeting new African appeal
Peter Stagles – BetLion

Confirming the strategic partnership, Peter Stagles BetLion’s Director of Operations stated “We are delighted to be partnering with Incentive Games and feel it’s a real coup to be the first to bring their slick games offering to Africa.”

“It’s a great extension of our product offering and will appeal not only to sports-bettors but every adult who is passionate about football across Kenya, Uganda and beyond. It will be a tremendous opportunity to increase our brand exposure whilst also bolstering acquisition and improving retention”.

Supporting 2019 initiatives, Incentive Games has confirmed the appointment of former OpenBet product development lead Michael Stephen as new Chief Technical Officer (COO).

SBC News BetLion forms alliance with Incentive Games targeting new African appeal
John Gordon, Incentive Games

“We are delighted to be integrating with such a fast-growing sportsbook in BetLion.” said John Gordon, Incentive Games CEO,  

“The focus is to drive BetLion visibility across the continent for existing customers whilst capturing a greater market share through the combined expertise of Scottish customer acquisition, retention and monetisation specialists, Incentive Games, and the marketing and domain knowledge provided by BetLion. The combination of market familiarity provided by BetLion and the customer engagement tools provided by Incentive Games look certain to make a noise in the football-crazed continent.”

Check Also

SBC News Incentive Games appoints Tiago Vieira as intelligence lead

Incentive Games appoints Tiago Vieira as intelligence lead

Free-to-play acquisition and retention games provider Incentive Games has added further firepower to its player engagement …

SBC News Incentive Games secures ‘flagship moment’ with Esports Technologies deal

Incentive Games secures ‘flagship moment’ with Esports Technologies deal

Incentive Games and Esports Technologies have entered into a commercial agreement, with the former supplying …

SBC News SIS to provide greyhound racing content to bet365 in long-term deal

SIS to provide greyhound racing content to bet365 in long-term deal

SIS (Sports Information Services) has further enhanced its network of tier-one operator clients, signing a …