Industry fantasy sports operator Premier Punt Group has fully rebranded its business entity to Incentive Games.
Issuing a market update, the company detailed that its rebrand reflects the company’s move towards becoming an industry sportsbook games and application developer.
In recent months, Premier Punt has restructured its operations, seeking to deliver a broader portfolio of products to betting incumbents, with its development team focused on creating immersive applications, enhancing player sportsbook experiences.
Furthermore, Premier Punt’s rebrand to Incentive Games follows the firm’s successful ‘six-figure’ crowdfunding round, which saw industry figurehead Victor Chandler join the enterprise as an investor and advisor.
Updating the media, John Gordon, CEO of Incentive Games, detailed that his restructured outfit would now seek to become the leading B2B sportsbook development studio, focusing delivering unique customer engagements through dynamics such as gamification and immersive tech.
“We took this opportunity to rebrand based on the success and market penetration we achieved as Premier Punt Group,” said Gordon. “We realised that our solutions are much more widely applicable than we first thought. Our mission is simple – we want to change the way that businesses do business by revealing the hidden potential of their existing and future customer base.
“Our rebranding package represents a sharp new visual identity which encapsulates this goal and we are very excited to be scaling up our operations in a big way over the next year to align with our ambitions. All businesses want to acquire new customers and retain them. Many businesses want to monetise their user base, and they are coming to us to do so. We are specialists in Acquisition, Retention and Monetisation or as we say; Play, Stay and Pay.”
Victor Chandler commented: “This is an incredibly exciting time for Incentive Games and this rebrand marks a significant milestone in the company’s evolution, redefining who they are while capturing their core values and future strategy. Incentive Games are looking forward to expanding their team throughout this year so that they can use this new brand identity as a foundation to enter a diverse range of markets and further capitalise on what they already know is a winning formula.”