Betting innovation studio Incentive Games (formerly Premier Punt Group) has confirmed two major announcements strengthening its industry position as the firm targets significant growth this 2019. Updating the market, Incentive Games becomes the lead development partner for leading East African bookmaker BetLion. The partnership will see Incentive Games develop a tailored ‘free-to-play’ proposition for BetLion, a brand that seeks to …
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BetLion takes sports betting brand into Kenya
BetLion has followed up its successful launch in Uganda by taking its jackpot-focused sports betting product into the neighbouring market of Kenya. The operator, whose customers in Uganda can land the ‘Cranes Jackpot’ of UGX 150,000,000 (£30,000) from a stake of just UGX 3,000 (60p), is ready to offer a midweek and weekend jackpot in Kenya. The vast majority of …
Read More »BetLion appoints Peter Stagles as Group Operations Director
Peter Stagles has made the move from 21Bet to bolster the management team at BetLion ahead of the operator’s planned assault on the East African sports betting market. His appointment as Group Operations Director comes at an exciting time for BetLion, who this month combined the launch of its new betting product in Uganda by signing a sponsorship deal with …
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