Multinational African online bookmaker BetLion has been acquired by 888Africa, a joint-venture of 888Holdings, in a major step for the group’s vision on the continent. BetLion is based in the Kenyan capital of Nairobi and has been licenced in both its founding market and in Zambia since 2019, and most recently expanded its international reach with a Democratic Republic of …
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Kenya’s betting and gaming market has seen a number of regulatory challenges in recent years, particularly with regards to tax, but the sector still holds many opportunities for operators. In a panel at the SBC Digital – Africa event – sponsored by PM Affiliates and betgames.tv – David Moshia, Managing Director of Gaming Advisory Africa, moderated a conversation between four …
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Sports betting platform provider FSB has added a four-year extension to its partnership with African operator BetLion. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. The partnership extension follows an initial two-year agreement between the duo, which reportedly ‘generated tremendous growth for the operator’. Commenting on the extension, David McDowell, CEO …
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Sanctioned by the Ministry of the Interior, Kenya’s Betting Control Board has moved to introduce a number of gambling advertising/marketing restrictions aimed at ‘protecting the general public from addiction’. Issuing a statement on 30 April, Control Board Acting Director Liti Wambua confirmed that the regulator would introduce tougher measures restricting gambling advertising across Kenya. These measures include an outdoor advertising …
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Betting innovation studio Incentive Games (formerly Premier Punt Group) has confirmed two major announcements strengthening its industry position as the firm targets significant growth this 2019. Updating the market, Incentive Games becomes the lead development partner for leading East African bookmaker BetLion. The partnership will see Incentive Games develop a tailored ‘free-to-play’ proposition for BetLion, a brand that seeks to …
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BetLion has followed up its successful launch in Uganda by taking its jackpot-focused sports betting product into the neighbouring market of Kenya. The operator, whose customers in Uganda can land the ‘Cranes Jackpot’ of UGX 150,000,000 (£30,000) from a stake of just UGX 3,000 (60p), is ready to offer a midweek and weekend jackpot in Kenya. The vast majority of …
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Peter Stagles has made the move from 21Bet to bolster the management team at BetLion ahead of the operator’s planned assault on the East African sports betting market. His appointment as Group Operations Director comes at an exciting time for BetLion, who this month combined the launch of its new betting product in Uganda by signing a sponsorship deal with …
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BetLion has targeted the competitive Uganda market after combining the launch of its new betting product by signing a sponsorship deal with the country’s national football team. The operator has pressed the ‘go’ button on the launch of a jackpot product whereby revenue is donated to sports development in Uganda. This comes after a successful soft launch at the start …
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