Tag Archives: Kenya

Logifuture, the B2B igaming services provider, has announced the expansion this week of its Simulate virtual gaming product into two new European and African markets. The move, which sees Simulate enter Kenya and Serbia, has been completed in partnership with Mozzartbet Group.   In a statement confirming the news, Logifuture described Simulate as cutting-edge gaming technology that “decides virtual results of …

We’ve seen many betting and gaming companies look to expand their international footprint in recent years, with a number turning their attention towards the African market. One such company which is continuing to expand its presence within the region is BetGames. For James Everett, VP Africa at BetGames, Africa has always been a strong-performing region for BetGames. But with the …

Daniel Kustelski, CEO at Chalkline underscores African sports betting’s continued boom,  during the past 12 months and takes a closer look at three distinct trends that have driven growth across the continent’s unique market make-up.    The industry’s attention has been firmly fixed on the North American market for the past 12 months, but many other jurisdictions have made incredible …

Pan-African igaming operator Cola Group has secured a $14.5 million investment to accelerate its growth within multiple African online gambling marketplaces. The venture investment follows the licensing approval granted by the Lagos State Lotteries Board of the group’s Nigerian subsidiary, Cola Games Limited, for the launch of Cola.bet. Lagos’ approval will see Cola enter its fourth African igaming marketplace, following …

Leading CIS betting group Parimatch has rebranded its corporate identity to ‘Parimatch Tech’ to better reflect the firm’s strategic vision as a multi-market, proprietary-built sports betting incumbent.  The corporate rebrand conveys Parimatch Tech’s 27-year journey, transitioning from a single betting shop to a pioneering tech-first betting enterprise maintaining a global footprint within the Ukraine, Cyprus, UK, Kazakhstan, Belarus, Tajikistan, Tanzania, …

The fate of Kenya’s sports betting industry has been revived following President Uhuru Kenyatta’s signature of a 7.5% tax on gambling wagers. The tax measure was contained within the Kenyan Revenue Authority’s (KRA) revised ‘Finance 2021 Bill’, which saw the government modify its federal taxes on gambling and telecom sectors. Securing its presidential approval, the KRA has agreed to lower …

Fast Track has partnered with Betsson Group to roll out an automated engagement strategy for its Betsafe Kenya brand. Through the agreement, Betsafe Kenya will “take advantage of the flexible segmentation model” which will help shape detailed segments based on player value, activity and preferences. Simon Lidzén, Co-Founder and CEO of Fast Track, commented: “We ensure that every instance of …

Kenya’s sports betting sector awaits a critical judgement on whether the National Treasury will restore its controversial 20% blanket tax across all wagering verticals.  The tax proposal has been submitted to be considered as a directive of Kenya’s 2021/2022 National Budget, the final amendments of which are currently being reviewed by Treasury Secretary Ukur Yattani. Yattani will present the National …

SportPesa continues to operate without legal certainty in its home market of Kenya, following the Kenyan Judiciary’s rejection of an appeal made by ‘Pevans East Africa’ to reinstate its gambling licence. On Friday, Kenya’s Court of Appeal rejected Pevans injunction against its licence suspension imposed by the Betting Control and Licensing Board (BCLB) in July 2019. Pevans, the former operating …