Tag Archives: Kenya

SportPesa in regulatory limbo as Kenyan Judiciary’s rejects Pevans re-licensing appeal

SportPesa continues to operate without legal certainty in its home market of Kenya, following the Kenyan Judiciary’s rejection of an appeal made by ‘Pevans East Africa’ to reinstate its gambling licence. On Friday, Kenya’s Court of Appeal rejected Pevans injunction against its licence suspension imposed by the Betting Control and Licensing Board (BCLB) in July 2019. Pevans, the former operating …

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Young and male — is the iGaming player stereotype true?

Young and male — is the iGaming player stereotype true?

When considering what makes a ‘typical bettor’, many often imagine a male aged between 18-35, but – according to Slotegrator – “there’s more and more reason to consider female gamblers and those in other age brackets as well”. A new guide published by the iGaming software provider highlighted the importance of operators having an in-depth knowledge of their customers – …

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Betsafe powers Kenya entry with Incentive Games FTP suite 

Betsson AB has commissioned sports betting innovation studio Incentive Games to develop a suite of free-to-play (FTP) games for its recently launched Betsafe Kenya brand. Launched this December, Betsafe Kenya is Betsson’s first African sports betting property in which the Stockholm group will seek to lead the Kenyan market in safer gambling, customer care and innovation disciplines.  Betsafe’s entry into …

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Betting companies in Kenya face competition as Betsafe move in

Kenya

It wasn’t long before the gap left by SportPesa in Kenya was filled by a number of international sites that look set to dominate the country’s betting landscape, writes Adam Grimshaw, who manages Leadstar Media affiliate brand BetBlazers.com. With the Kenyan-born betting site SportPesa barred from trading in the country since a dispute with the government and the Betting Control …

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Betsson places ‘market responsibilities’ at the forefront of Betsafe Kenya launch

Betsson AB has launched its first African market sportsbook property ‘Betsafe Kenya’, pledging the deepest commitment to promoting safer gambling participation amongst customers. This summer, the Stockholm-operator announced its intentions to launch a Kenyan subsidiary by partnering with Kenya Betting Control Board (BCLB) licence holder Bet High Ltd. Forming a strategic partnership, Betsson has commissioned Bet High to operate Betsafe …

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BCLB order spoils SportPesa Kenyan relaunch  

SportPesa’s return to its home market of Kenya has been impeded following a licence suspension authorised by Kenya’s Betting Control & Licensing Board (BCLB).  Following a year-long hiatus from Kenya’s sports betting market, SportPesa intended to relaunch its betting services this weekend under a licence held by new operating firm ‘Milestone Bet’. Prior to its planned re-launch, SportPesa CEO Ronald …

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Martin Lycka – Torn souls of the great regulatory game

GVC Holdings’ Director of Regulatory Affairs Martin Lycka offers an insight into the lives of the gambling industry’s regulatory experts.  _________  ‘Hic sunt leones’ –  here are lions, is a phrase used in times gone by to denote unknown territories on maps. At the time of its first visionaries, there would have been no easier task than drawing a regulatory …

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BtoBet refines African SMS payment options with Tola Mobile 

BtoBet has has formed a strategic partnership with Tola Mobile to amplify its payment processing capacities for new and established African betting markets. The partnership is marked as a key strategic directive by BtoBet, as it moves to integrate Tola Mobile’s ‘Wallet API’ system across its tailored African platform, allowing bookmaker partners a greater depth of localised payment solutions. Since 2011, …

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Kenya Finance Bill carries tax rescind waiting on Kenyatta approval 

Kenya’s National Assembly has approved the nation’s new Finance Bill, which will terminate Kenyan betting’s controversial 20% excise tax on all gambling wagers.  First introduced during the 2019/2020 fiscal year, the 20% excise tax saw all Kenya Betting Control Board (BCLB) licence holders protest its enforcement as a market killer. The events of a tumultuous 2019 saw several Kenyan licensees …

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Betsson sees strong prospects in disrupted Kenya

Betsson AB has confirmed its intention to enter the Kenyan sports betting marketplace after starting a joint venture with Bet High Ltd. Yesterday, Kenyan media reported that Betsson’s flagship sportsbook subsidiary Betsafe had replaced blacklisted SportPesa as shirt sponsor of KPL football clubs Gor Mahia and AFC Leopards. Betsafe is yet to register its Kenya Betting Control Board (BCLB) licence. …

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