Marketing

Online sports book Betway has agreed to sponsor the Cumbria 10 kilometer and 10 mile  Total Warrior Challenge. The UK charity event run hosted in the Lake District is the toughest amateur run in the uk cross country calendar and will see more than 5,000 runners participate. Bob Dutnall, Betway’s Executive Director, sCommented:  “Betway is delighted to announce its sponsorship …

Smarkets is an online betting exchange platform challenging the bigger exchanges in the igaming market with its financial trading technology. Jason, a graduate of Computer Science at Northwestern University and a background in financial trading, has built the business and its platform from scratch over the past 5 years. Smarkets has been listed as one of the European Start-ups to …

With igaming marketing reaching peak saturation and player acquisition costs becoming more expensive, the SBC team caught up with Tim Axon, Principle Consultant for the gaming sector at conversion specialists Maxymiser, to talk about website optimisation and marketing big data issues that affect igaming operations. Tim Axon has 13+ years’ experience in the customer marketing and return-on-customer space and is …

English Premiership football club Newcastle United have confirmed a digital and betting partnership with newly-launched  sports betting brand 138.com. The Asian facing sports betting operator will become the official Global Gaming and Betting Partner of Newcastle United Football Club. Operated from the Isle of Mann and with offices in London, 138.com will feature across Newcastle United media channels including sponsoring of …

Sky Bet the igaming arm to UK digital broadcaster BSkyB has announced that it increased revenues to £155m in the year to June 30. Sky Bet confirm that the strong performance can be attributing to the relaunch of its new Sky Bet mobile betting application  and the operators strong focus to engage customer behavior towards wagering on its  mobile and tablet …

Online and mobile payments solution Skrill (previously named Moneybookers) has been announced as the new title sponsor of English soccer’s Football Conference. The English Football Conference will be named ‘The Skrill Football Conference’ for the upcoming English football season. Skrill will put its name to the competition’s national upper and regional second tiers – which sit just below professional league …

bwin.party have announced another European football club sponsorship, with the agreement to become a digital sponsor of Belgium football club FC Anderlecht. The sponsorship deal has been confirmed by bwin.party, who have agreed a three year deal to sponsor the 32 time Belgium Champions, the sponsorship amount has not be disclosed by both parties. This latest digital sponsorship by bwin.party …

Irish igaming operator Paddy Power have launched a brand new website this July 2013. The Irish betting firm aims to have a website more aligned to its new brand identity which has change in the operator brand logo. Players on Paddy Power should recognise a sharper green contrast on the website. Paddy power have not changed the navigation of their …

Gibraltar based bwin.party has announced a three year deal with Italian Serie A champions Juventus, to become the football clubs official sports betting and digital entertainment partner. The deal represents bwin.party fourth major  European football partnership, the full terms and cost of the partnership agreement have not been disclosed by the parties involved, Italian media reports suggested bwin.party have acquired the …

European focused and Malta licensed igaming operator Bet-at-home has announced a further extension to its title sponsorship  ATP event in Hamburg till 2015. The Event will continue to be known as the Bet-at-Home German Tennis Open.The title sponsorship deal is reported to be worth €400,000 per year. Hosted on the clay courts of Rothenbaum Tennis Center (Hamburg), which features a …