Unibet confirmed the appointment of Sydney based marketing and advertising agency Leo Burnett , as the operator seeks to increase its presence and coverage in the Australian igaming market. Unibet had announced plans to concentrate expansion in the region, in its Q1 2014 performance report. Unibet had entered the Australian igaming market in 2012 with the £14 million acquisition of …
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Spread betting operator Sporting Index will launch a new affiliate programme ahead of this summer’s World Cup following a deal with digital marketing solutions provider Income Access. Sporting Index will gain access to Income Access’ full range of affiliate software, allowing the company to gain greater insights into the success of marketing campaigns and measurement of return on investment. It …
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Calum Macaulay, Managing Director of Talksports tells the Betting on Football audience how to built multi-content and multi-channel brand. Whilst the majority of UK Radio broadcasters have witnessed a decline in revenues and audience, Talksports Radio have grown in all areas of coverage and content, with over 3.5 million listeners tuning in everyday, making it the most popular sports radio …
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A deal has been struck which will see the Irish bookmaker, BOYLESPORTS, become the new sponsor of the Irish Greyhound Derby until at least 2016. The agreement with the Irish Greyhound Board (IGB) will also see Boylesports become the official betting partner of the IGB. The owner of the independent bookmakers,JOHN BOYLE, said of the arrangement; “Every year we examine …
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Rob Painter, Marketing Director of SkyBet and Iain Webb, Partnerships Manager of Fulham Football Club discuss Football Club betting sponsorships and marketing. The panel gives insight into brokering football sponsorship agreements with sports betting operators, their concerns on future restrictions of gambling advertisement and mistakes witnessed when negotiating partnerships with English Football Clubs. SBC Session Notes Painter opens the panel …
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Asian facing football sponsorship deals by sports betting operators have come under threat from the UK Gambling Commission (UKGC), as it ruled that from August it would grant licences only to operators that are “a British facing business and either currently transact with British consumers or have a clear business plan for doing so” Barclays Premier League football clubs may …
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Interactive gaming company NetPlay TV has confirmed that its brand SuperCasino.com will be the headline sponsor of both Big Brother and Celebrity Big Brother summer 2014 for a second consecutive year. Big Brother will air every night on Channel 5 from June, which will be followed by Celebrity Big Brother. The advertising campaign will begin in June for approximately 14 …
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Today is the last chance to vote for the Betting on Football Awards, being held at the Octoberfest Pub in Fulham on Thursday evening. The title of Best Football Bookmaker is being duked out between Bet365, BetVictor, Paddy Power, Pinnacle Sports and SkyBet at the Betting on Football Awards on 8 May (click here to view finalists case studies). Voting …
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With the recent launch of new financial trading and sports betting programme- Tip TV, Team SBC caught up with the Tip TV founder and CEO Nick ‘The Moose’ Batsford to discuss the programmes format, content and future growth strategy. Nick Batsford has enjoyed a 25-year career in the financial markets, specializing in short-term trading signals. He has applied his skills both …
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Today Helen Grant MP described gambling advertising as ‘pervasive’ while announcing a set of measures clamping down on the betting industry, put together as much for enhanced player protection as they have with one eye on next’s year’s General Election. While it obviously isn’t a good sign for the gambling industry (or indeed the TV companies), the government has actually …
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