Marketing

Sports betting and gaming operator William Hill have appointed UK based media and creative advertising agency Creature, to handle creative advertising and creative content for William Hill. The agency deal is thought to be worth £15 million in ad-spend and will see the agency work with William Hill on several marketing campaigns and projects. London based Creature, a UK based …

There is truth in the reports about how the poor and disadvantaged are being targeted by gambling companies making profits from those who can least afford it. Like vice sectors such as alcohol and tobacco, gambling cannot hide from this reality. However, whilst the media increasingly take aim at bookmakers and online gaming operators, little criticism seems to be directed …

iGaming operator bwin.party digital entertainment have announced the first ever US professional sports team and igaming partnership with US National Basketball Association franchise – the Philadelphia 76ers and National Hockey League New Jersey Devils. Both sports franchises are controlled by private equity and financial investment billionaire Josh Harris. The partnership deal is the first between US based sports franchises and …

Sports spread betting company Sporting Index, today announces the release of an upgraded version of its mobile site, https://mobile.sportingindex.com/, developed in-house by the Group’s London-based software engineering team. The new version offers a much faster user experience with slicker navigation tools thanks to the creation of drop down menus which allow users more useable screen space. The improvements behind the …

Sports betting and casino services provider Cantor Gaming has announced that it has re-branded  to CG Technology, with the view to seek an initial public offering in the near future. A Company statement commented that the new identity reflects its position as a technology firm offering mobile casino gaming and race and sports book products and services to its clients. The …

Sports betting technology  services provider Elitebet announced today that is has started operations on its new Kenya based sports betting service at http://www.elitebetkenya.com Customers can deposit by sending cash via MPESA to business number 870500 and account name elitebet and immediately get registered on the website. New registrations will be sent a PIN number via SMS and be able to …

Gloucester Rugby have agreed a partnership with The Betting Service (TBS).The English rugby union club will use TBS’ ‘MyClubBetting’ service to launch a bespoke club gaming website, which will be fully branded and integrated into Gloucester’s existing online and social media platforms. A significant portion of all profits earned from money staked on the site will go into club development. …

Irish sports betting operator Paddy Power  has announced the withdrawal of its sponsorship of former Chicago Bulls and Detroit Pistons basketballer Dennis Rodman trips to North Korea in response to “recent events” in the communist Republic of North Korea. Mr Rodman returned from his third trip to North Korea on Monday, ten days after it was revealed by foreign news …

Sports betting operator Paddy Power has announced the launch of a UK marketing campaign to promote their fully personalized mobile sports betting app. The Irish operator claims that the app, is the first personalized mobile application for the sports betting market.  According to UK news source MarketingWeek.co.uk , the operator has launched the app as part of a wider plan to …

Irish igaming operator Bragbet, have confirmed the agreement to become the official betting partner of the Northern Ireland Football League. The deal to promote football betting odds on Bragbet, has been agreed  on a two-and-a-half. Backed by Spanish telecommunications company Telefonica, the deal is Bragbet second official betting partnership, last October the operator agreed to become official betting partner for …