Marketing

Skybet part of BSkyB group has been confirmed by the English Football League Association as the official title sponsors of the Football League. From 2013/14, The Football League’s flagship competition will be titled ‘The Sky Bet Football League’, with its three divisions being titled ‘The Sky Bet Championship’, ‘Sky Bet League 1’ and ‘Sky Bet League 2’.   This new …

Manchester based igaming operator Betfred have confirmed a sponsorship agreement with UK 24 hour boxing television channel – BoxNation. Betfred will become the main sponsor of two British boxing events to be hosted this summer by BoxNation and Frank Warren Promotions. Frank Warren Promotions has announced that Betfred in-play betting will be the main sponsor of the upcoming ‘Behind Enemy …

Operator William Hill has announced the signing of England cricket legend Andrew ‘Freddie’ Flintoff as its cricket brand ambassador ahead of this years Ashes test match series, to be contested in England. William Hill have confirmed that  Mr Flintoff will be used in offline an online campaigns, and furthermore the ex Engalnd cricketer will give fans advise with regards to …

English Premiership football club Fulham FC has today announced the signing of a new club shirt sponsorship with Alderney-licensed sports betting and igaming operator Marathonbet. The deal is set to see Marathonbet sponsor the West London football club owned by celebrity billionaire Muhammad Al Fayed for the next two years. The Sponsorship of Fulham FC home and away football kits …

Mark Pincus founder and CEO of Zynga  is to step down from his current role as CEO of Zynga the social and Facebook games studio. The Nasdaq traded Zynga Inc informed shareholders that Pincus will be replaced by Electronic Arts and Microsoft Games veteran Don Mattrick. Pincus will remain at the company as Chairman of the Board and Chief Product …

Sky Bet the igaming arm of UK TV and satellite broadcaster BSKYB have announced their first football sponsorship deal with English Championship football club Leeds United for the 2013/14 football season. Sky Bet have not made public the amount paid to enter sponsorship with the Yorkshire based football club. Sky Bet currently maintain their igaming operations in the city of …

After 18 years service to Lottomatica and Gtech G2 – William Scott current Vice President of igaming software provider GTech G2 is stepping down from his role. William Scott joined Lottomatica in 1995, GTech G2 recently re-branded Spielo G2 have yet to announce Mr Scotts replacement, industry news source EGR magazine commented that Scott had stepped down from his post …

Site analysis, conversion and web data specialists – Maxymiser have been selected by sportsbook and casino operator iGame to help increase conversion and new player acquisition across its igaming platforms. iGame, whose suite of gaming brands include poker, sports betting, casino and bingo products will work with UK based Maxymiser to improve customer journey,  mobile player acquisition, landing page optimization …

SBC looks to introduce its members and readers to new and upcoming companies in the igaming sector. This week we feature an exclusive interview with Claire Wellard Affiliate Director for IHRE Consulting specialists in performance and affiliate marketing. Claire has over nine years experience in acquisition marketing working with igaming leader brand such as Bodog, mybet and Ads.com. SBC: Hi Claire, can you …