Marketing

  UK betting billionaire Fred Done, founder of bookmaker BetFred has invested in Manchester based start-up Degree 53. The app developer is set to launch Myracingresults.com, a one stop shop horse racing portal, where racing enthusiasts will be able to access racing results, daily race cards, live betting odd and expert tips and information. Myracingresults.com is the first product launch …

Ahead of the Summit of iGaming Malta (31 Oct – 1 Nov), Team SBC talks to XLMedia Founder and CEO Ory Weihs, to get the lowdown on XL Media’s successful IPO launch. Having founded XLMedia in 2008, Ory Weihs successfully negotiated an initial public on the London AIM in March 2014, making XLMedia the first specialist igaming marketing company to …

Danish igaming and sports betting focused operator Bet25.dk has become official shirt sponsor of Copenhagen based football club Brøndby IF. The deal announced last week by the Brøndby IF board, will see the football club promote Bet25.dk products for the 2014/2015 Danish Superliga and European football season. Brøndby IF and Bet25.dk did not disclose any information on the sum of …

Sport media, data and insights provider Perform Group confirmed that Ashley Milton will take up the position of Chief Financial Officer on August 18. Milton joins Perform Group, from multinational advertising and media group WPP, where he served as Chief Financial Officer for EMEA. Industry news source iGaming Business confirms that Milton had been approached by Perform Group senior management …

The  fixture clash between the Doncaster St Ledger Festival and  the Irish Champions Weekend on the 10th of September, may  force bookmaker Ladbrokes to withdraw its sponsorship of the St Ledger Festival. Ladbrokes have sponsored the St Ledger Festival for the past ten seasons, however the current three year sponsorship extension is set to come to an end, Ladbrokes have …

Big moments are big opportunities… Senior Vice President at Nielsen, Sean Casey, said “sports events account for 2-to-3 percent of television programming every month. Yet that small amount produces roughly 50 percent of Twitter’s overall activity around TV.” The World Cup is the sporting event, and so the second screen, and Twitter, enjoyed even more attention over the course of …

888Casino has found itself censured for its advertising once again by the Advertising Standards Authority (ASA) after complaints that the operator’s £88 free promotion could only give users a maximum £20 cash. One complainant, who signed up for the offer after seeing a poster on a London Underground platform, subsequently discovered that “free play” winnings needed to be wagered 30 …

The British Horseracing Authority (BHA) has relaunched its website, britishhorseracing.com. The website redevelopment was carried out in conjunction with design agency Firedog and included consultation across the racing industry and with the users of britishhorseracing.com via an online survey and user testing workshops. The headline developments of the new site include: A cleaner design with a more logical navigation Improvements …

Online sports betting affiliate OLBG.com has announced that it will extend its sponsorship of the Mares’ Hurdle Race at Cheltenham Festival. The extension of the deal will see OLBG.com sponsor the hurdles race for a further five years (sponsorship ends 2020). Cheltenham Festival organisers, announced that the Mares’ Hurdle had been upgraded to a Grade One race, this will mean …

Lotus F1 Team will feature the branding of online entertainment company Interwetten Sports for this week’s Hungarian Grand Prix. The sports betting provider has taken the prestigious sidepod placement for their promotion, as the team tackles the tortuous twists of the Hungaroring in the final race before the summer shutdown. Matthew Carter, Lotus F1 Team CEO said: “We are delighted …