Pinnacle invests in its players through Enteractive link-up

Retention solutions provider Enteractive has struck an agreement with Pinnacle, following the firms recent deal with Gaming Innovation Group.

The online sports betting and esports operator has seen the Enteractive player (re)activation service go live, with an aim of turning churned players into active users through “unique one-to-one personal phone calls.”

Mikael Hansson, Enteractive Chief Executive Officer, said: “We had a strong end to last year and I’m thrilled we’ve started 2018 in a similar fashion with the launch of our services with Pinnacle.

“This is another major deal for us, which highlights our growing reputation in the iGaming industry as a reputable and trustworthy provider of player retention solutions.

“We’re excited to be working alongside Pinnacle and become a key part of their CRM strategy, helping them invest in their churned players and rediscover the operator’s quality offering.”

As part of the solution, trained agents speak to players to understand exactly what the individual wants from their gaming experience, ensuring they can act and guide players accordingly.

In addition, Enteractive’s socially responsible method, which is compliant with the Global Gaming Guidance Group, can alert operators to potentially vulnerable players ensuring they are handled quickly and responsibly.

Paris Smith, Chief Executive Officer of Pinnacle, said: “Acquiring new players is becoming very expensive, and it’s imperative to utilise cost-effective retention solutions where possible.

“We’ve already experienced a surge in churned players becoming active users with us once again since partnering with Enteractive, such is the effectiveness of their one-to-one personal calls. The investment is also proving very useful in helping us flag vulnerable users and aid us in our responsible gambling efforts.”