SBC News Voice of the Sports Betting Industry
Enteractive has announced the appointment of Tim Vindehall as Head of Sales.
The Malta-based provider praised Vindehall for having over a decade of experience in sales and business development.
He will now be responsible for further strengthening Enteractive’s B2B operator partnerships and continuing the company’s trajectory of growth in the global online gambling industry.
Andrew Foster, Chief Business Development Officer, commented: “We’re excited to welcome Tim back to Enteractive. His extensive experience and familiarity with our core offerings make him an ideal fit to lead our sales team and drive further value for our clients.”
Vindehall joins from Evolution where he held the role of Key Account Manager since 2021.
Prior to that, he held a similar role at Global Recruitment Service AB in Sweden, overseeing key accounts for three years.
His previous tenure at Enteractive from 2014 to 2018, where he served as Country Sales Manager and Team Leader Sales, gives him ‘deep insights’ into the company’s goals and direction.
On his appointment, Vindehall added: “It’s great to be back at Enteractive. I’ve seen how the company has grown and evolved, and I’m eager to contribute to its continued success, helping our partners thrive in a segment area which often tends to be forgotten; Churned Players.”
Daniel Larsson, CCO of Enteractive, recently spoke to SBC News to address how to maximise retention around major sporting events prior to this year’s Euros.
He said: “When we speak to the players directly, one-to-one by phone, they are often more open to considering other experiences from a sports betting brand. This is something that can’t be achieved with one-way email communication or SMS.
“In our conversations with them, we tap into their passion for sport and help them find new ways to enjoy the thrill of betting on live sports.” Read the full conversation.
