Tag Archives: unibet

Finance risk checks dominated conversations during Gambling Act review consultations, and with good reason, Tom Banks observed, but Kindred’s Head of Corporate Affairs UK/Global noted marketing as an area that should not be ignored. With their plans for marketing regulation, the DCMS and UK Gambling Commission (UKGC) might be overstepping the scope of the Gambling Act review itself, in Banks’ …

The debate around affordability checks has been an intense conversation throughout the overhaul of Britain’s gambling legislation, which the UK government hopes to update for the digital age. April’s White Paper, which brought an end to an over two year review of the 2005 Gambling Act, recommended ‘finance risk checks’ as the ideal affordability solution. Kindred’s Head of Corporate Affairs UK/Global, Tom Banks, …

Unibet, collaborating with the Jockey Club and British Horseracing Authority (BHA), is launching a new middle-distance veterans’ chase series for 10, 11 and 12-year-olds over two miles and four furlongs. Branded as the Unibet Middle Distance Veterans’ Series, the Kindred Group-owned operator and its partners outlined that the initiative was created to generate more opportunities for ‘quality 10-year-old-plus chasers’ – …

Unibet has extended its sponsorship of the Unibet Champion Hurdle for a further five years. The race takes place on the Old Course during the opening day of Cheltenham Festival, with only three companies having sponsored it before. The Kindred Group-owned operator has sponsored the race since 2011, seven years as Stan James before Unibet took over in 2018.  Since …

Unibet has partnered with Spotlight Sports Group (SSG) as the bookmaker becomes the title sponsor of the Racing Post’s ‘Morning Dash’ preview show throughout the Qatar Goodwood Festival. The programme will be filmed live every morning from 1-5 August and will feature Unibet offers, boosts and ambassadors such as Classic winning trainer Richard Hannon Jnr and multiple Group 1 winning …

Kindred Group chipped away at the proportion of its revenues derived from harmful gambling during Q2 2023, cutting the figure down from 3.3% to 3.1%. The Stockholm-listed operator, active in various markets via its Unibet sportsbook and 32Red igaming brands, set an objective of achieving 0% revenue from harmful gambling in H1 2021. As it stands, the 3.1% figure reported …

Unibet has been named the official training wear partner of Leeds United, from the beginning of the 2023/24 season. The Kindred Group-owned operator’s branding will feature on the men’s first team and women’s team training wear, along with the men’s first team coaching staff. Sam Mead, Head of UK Marketing at Kindred Group, commented: “We are delighted to be linking …

The future potential of sports marketing for UK betting stakeholders has been cast into doubt by recent decisions by both the Premier League and government. This has not deterred Kindred, however, which renewed its partnership with Scotland’s Rangers FC. Unibet, the group’s sportsbook brand, recently took over the reins from Kindred’s casino operator 32Red as Rangers’ primary partner. To gain …

Regulus Partners casts its eyes to Nordic affairs, where two recent legal judgements portray a fragmented future for European gambling’s most lucrative marketplace… Two court cases decided last week affirm our view that Nordic grey markets are fast approaching some form of regulatory clarity. While Betsson won its case in Finland, Kindred lost in Norway, with the court ordering that …

Kindred Group has adapted its front-of-shirt sponsorship at Rangers FC to re-emphasise a safer gambling messaging. The news comes as the SPFL club launches its new kit range for the 2023/24 season. As the team brings in a new uniform, Kindred has brought in a new principal sponsor, as its Unibet brand replaces 32Red, with the latter moving to the …