Tag Archives: unibet

SportCaller supports Unibet retention with Streakr roll out

Kindred Group subsidiary Unibet has signed a new agreement with free-to-play (FTP) sports-game specialist SportCaller to its marketing capabilities and support retention rates for the operator. Under the terms of the new agreement, SportCaller has rolled out its new game Streakr, which is expected to drive ‘deeper engagement and reliable retention.’ Johannes Nijboer, Sportsbook Business Portfolio Manager at Kindred Group, …

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Encore… Unibet nets PSG extension

Kindred Group Plc flagship European sportsbook property Unibet has confirmed that it has expanded its sponsorship agreement with French Ligue 1 champion PSG, running until the 2023 campaign.  The expanded arrangement sees Unibet enter PSG’s ‘third level partnership tier‘.  Sponsorship terms will include increased branding opportunities within the US and Australia key new market territories for Unibet, plus enhanced PSG …

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Degree 53 ‘UX Review’ reviews operators against latest Apple app guidelines

Industry design and innovation studio Degree 53 has published a new ‘UX Review’ detailing guidance on how operators can meet Apple native design standards with their current product catalogue. In June 2019, Apple updated its App Store review guidelines to impose restrictions on real-money apps, enforcing stricter guidelines on clamping down of non-native applications – a decision that caused much industry …

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Four more sign turnover-based streaming and data deal with ATR

BetVictor, Betway, BoyleSports and Unibet have joined Betfred in signing a turnover based streaming and data deal with At The Races (ATR), which will begin in January 2020. The agreement will cover the delivery of streaming and raceday data, which ATR sells as a licensee for its racecourse rights holders across the platform’s UK horseracing content. Under the terms of …

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Liquor & Gaming NSW sanctions Betchoice for gambling inducements

Betting operator Betchoice, trading as Unibet, has been ordered to pay a penalty of $25,000 for offering illegal gambling inducements to residents in New South Wales. The sanction was issued by Sydney’s Downing Centre Local Court on 15 December after the operator was found to display an advert on the Unibet website in February 2019 offering “Earn $50 CASH For …

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IBIA boosts platform ranks as Kambi joins integrity body

Sports betting platform and systems provider Kambi has strengthened its commitment to integrity after becoming the latest to join the International Betting Integrity Association (IBIA). Under the terms of its membership, Kambi will be able to both utilise the IBIA’s global monitoring and alert platform, as well as feed data into the platform in order to strengthen betting integrity. The …

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Home market adjustments impact Kindred’s YTD profits

Replicating market-wide trends, Stockholm-listed Kindred Group Plc cannot escape ‘challenging core market conditions’ as the company continues to experience headwinds in Sweden and the Netherlands. Publishing its latest year-to-date interim trading statement (unaudited period Jan-Sep 2019), Kindred maintains a positive revenue momentum at £677 million (YTD2018: £ 658m) – as governance underlines ‘strong locally licensed revenue growth at 33%’, highlighting growth …

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Adthena: Dancing in the dark… why competitive visibility is a US winner

When the legal sports betting market in the US kicked off last year, it opened up a billion-dollar industry for bookmakers and affiliates. It’s a brand new competitive landscape where everything’s up for grabs, the competitors are yet to be determined, and the first order of business is to acquire as many players as you can, as fast as you …

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Kindred rolls out responsible gambling campaign for 2019/20 season

Continuing to strengthen its commitment to the prevention of gambling-related harms, Kindred Group has confirmed an extension to its responsible gambling strategy through its football clubs in the UK which will see the operator group roll out a series of messages across matches in the 2019/20 season. Due to be rolled out through its 32Red and Unibet brands, Kindred will use …

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Unibet Australia seeks deeper brand narrative with ‘It Pays to Speak Sport’

Kindred Group’s online sportsbook subsidiary Unibet Australia has launched its new multi-media advertising campaign ‘It Pays to Speak Sport’ to differentiate its brand from existing market incumbents. The high definition campaign, which is narrated by Unibet Australia Ambassadors Brian Fletcher an NRL commentator and cricket counterpart Mark ‘Junior’ Waugh, has been developed by Sydney-based creative marketing agency AnalogFolk. In its campaign …

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