Tag Archives: unibet

Adthena: Dancing in the dark… why competitive visibility is a US winner

When the legal sports betting market in the US kicked off last year, it opened up a billion-dollar industry for bookmakers and affiliates. It’s a brand new competitive landscape where everything’s up for grabs, the competitors are yet to be determined, and the first order of business is to acquire as many players as you can, as fast as you …

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Kindred rolls out responsible gambling campaign for 2019/20 season

Continuing to strengthen its commitment to the prevention of gambling-related harms, Kindred Group has confirmed an extension to its responsible gambling strategy through its football clubs in the UK which will see the operator group roll out a series of messages across matches in the 2019/20 season. Due to be rolled out through its 32Red and Unibet brands, Kindred will use …

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Unibet Australia seeks deeper brand narrative with ‘It Pays to Speak Sport’

Kindred Group’s online sportsbook subsidiary Unibet Australia has launched its new multi-media advertising campaign ‘It Pays to Speak Sport’ to differentiate its brand from existing market incumbents. The high definition campaign, which is narrated by Unibet Australia Ambassadors Brian Fletcher an NRL commentator and cricket counterpart Mark ‘Junior’ Waugh, has been developed by Sydney-based creative marketing agency AnalogFolk. In its campaign …

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Unibet optimises esports engagement with Abios data widgets

Kindred Group’s flagship Unibet brand has become the first online bookmaker to launch ‘Esports Widgets’ developed by data provider Abios. Seeking to enhance its esports engagement capacities, Unibet has entered a strategic partnership with Abios, a leading data and intelligence services provider for all esports stakeholders. Moving forward, Unibet esports betting markets will be supported by Abios API widgets, displaying …

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Dutch KSA fines Kindred €470K for breaching 1964 conditions

Stockholm-listed Kindred Group Plc has been fined €470,000 by the Netherlands Gambling Authority (KSA) in relation to breaching legislative terms set by the ‘1964 Gambling Act’. Kindred said that the Dutch KSA has sanctioned the penalty to Malta-based trading subsidiary Trannel International Ltd for accepting wagers from Dutch customers in violation of 1964 Gambling Act regulatory provisions. The European operator details …

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Unibet invests into mental health initiative with Newbury sponsorship

In a move which seeks to improve the accessibility to racing for those suffering with mental health problems, Kindred Group-subsidiary Unibet has confirmed it has made an investment into #GoRacingGreen.  Unibet will invest in the initiative, spearheaded by Debbie Matthews, which will see the duo partner at Newbury Racecourse on Saturday 17 August for Unibet Hungerford Day.  #GoRacingGreen aims to: …

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Kindred ups operating costs to accommodate for licensed realities

Publishing its unaudited 2019 interim report (January-June), Stockholm-listed Kindred Group Plc has detailed confidence in its long-term prospects, as the company continues to adjust to new regulated market demands across its operating territories. Despite competing against a tough comparative period featuring World Cup 2018 trading, Kindred continued its positive revenue momentum by recording year-to-date group gross winnings of £450 million …

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Playtech confirms Susan Ball governance departure

Issuing a short statement, FTSE250 gambling technology group Playtech Plc has informed that Susan Ball has chosen to step down as a company Non-Executive Director and member of the board. Updating stakeholders, Playtech governance confirms that Ball will officially leave her role at the end of the month, with the executive seeking to ‘pursue new business opportunities’. Ball has served …

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Kindred drops Spanish market pursuit

Stockholm-listed Kindred Group Plc has this morning confirmed that it will not pursue its licensing application for the regulated Spanish online gambling market. The European online gambling group details that it had begun its DGOJ licensing application process in December 2018. However, a strict deadline to adjust its platform provisions for Spanish market compliance requirements sees Kindred withdraw its application …

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Norwegian Chess Federation forgoes Unibet’s ‘controversial proposal’

On Sunday night, the governance of the Norwegian Chess Federation Congress (NSF) voted against the ‘cooperation deal’ proposed by Kindred Group Plc flagship subsidiary Unibet. This June, Unibet marketing had propositioned a five-year principal sponsorship deal of the NSF, valued at NOK 50 million (€5m), representing Norwegian Chess’ biggest ever sponsorship. Lottstift, Norway’s national gambling regulator, would warn NSF governance ‘to …

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