Tag Archives: unibet

Tune-in! Former football stars lead World Cup videos for UK betting brands

Seeking to maximise brand coverage during the crucial World Cup trading period, bookmakers and betting stakeholders have turned to former football stars to turn-up the football dialogue… Bonus Code Bets has ramped up its partnership with John Barnes to provide engaging videos around England’s progress at this summer’s World Cup in Russia. One of Better Collective’s portfolio of affiliate sites, …

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Unibet joins forces with French champions Paris Saint-Germain

Unibet is to combine its “market leading digital experience” with that of Paris Saint-Germain’s (PSG) “rich footballing heritage,” as part of a new relationship which sees the online betting brand become the French club’s official betting partner. The two year deal with PSG, the seven time French Ligue 1 champions, is designed to “create an unrivalled strategic partnership”. Marc Armstrong, …

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Kindred Group opens doors of Tigne Point Malta office

Stockholm-listed online gambling group Kindred Group Plc has opened its new office in Tigne Point Malta, merging its two operational offices within a hi-tech environment. Kindred governance had previously detailed that a relocation was needed to accommodate its growing Malta operational headcount which had reached +400 employees. “Kindred Group continues to outpace the gambling market in terms of growth and …

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Championship clubs prep for 2018/19 with BetBright and Kindred

EFL Championship football clubs have been busy strengthening their partnerships ahead of the 2018/19 season, with both Nottingham Forest and Aston Villa announcing fresh agreements with BetBright and Kindred Group respectively. Last season’s play-off runner-up Villa has renewed and extended its relationship with Kindred, which has seen the 32Red brand become the club’s new principal partner, with Unibet set to …

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Peak Performance… Unibet launches optimised Sportsbook for Russia 2018

Seeking to deliver ‘optimal control’ for its customers during World Cup 2018, Unibet (Kindred Group Plc) has launched a new version of its sportsbook client. The European bookmaker, details that its sportsbook overhaul has been developed to deliver the best engagement and customer experience with Russia 2018 betting markets. Optimising the Unibet sportsbook client, Kindred development teams have focused on …

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32Red enters Middlesbrough FC principal partnership

VSoftCo - Copyright: ohmega1982 / 123RF Stock Photo

Middlesbrough Football Club has entered into agreements with the Kindred Group, which will see a duo of its brands go into close relations with the EFL (English Football League) Championship side. Online casino 32Red has firstly been announced as the club’s new principal shirt sponsor, with the three year deal marking a “record breaking” partnership. This is to see the …

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Rumour Mill: Kindred Group eyes DraftKings for instant US entry

Seeking to gain an instant foothold within the US sports betting market, Stockholm-listed European online gambling operator Kindred Group Plc is reported to be eyeing DraftKings as its next acquisition target. This weekend, US betting news source LegalSportsReport.com (LSR) reported Kindred governance’s interest in acquiring ‘big 2’ daily fantasy sports operator DraftKings. Kindred’s rumoured interest in DraftKings, follows last month’s …

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Adthena lauds Unibet’s Cheltenham search performance success

Adthena

Unibet was crowned search performance winner at Cheltenham 2018, pipping bet365 with a stunning final day showing supplemented by top ad positions throughout the festival and a frequency that was dialled up at key moments around the week’s biggest races. That’s according to data collected by Adthena, who determined Unibet as the overall winner both in terms of search performance and …

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Unibet partners with Drogba and Cisse for World Cup campaign

Unibet has detailed a new content series aimed at encouraging punters to make more informed bets at the upcoming this summer’s Russian World Cup. Launching this month, the 15-part video series titled #BetAndBreakfast features former football icons Didier Drogba and Djibril Cisse, who coach two celebrity teams as they compete head-to-head in a survival of the smartest. Dubbed a cross between …

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Belgium protection demands see Unibet integrate itsme verification

Kindred Group’s European online betting subsidiary Unibet will become the first bookmaker to utilise Belgium customer verification app ‘itsme’, as the brand aligns its Belgian operations with new consumer protection demands. The itsme app is a Belgian government technology initiative, which seeks to strengthen the nation’s digital transactional framework, whilst adding further ID protections for Belgian online consumers. The app is …

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