Tag Archives: unibet

Kindred Group – home to Unibet and 32Red brands in the UK – has announced a new front-of-shirt sponsorship deal with Rangers FC. The news cements the collaboration as the ‘longest running in British football’, with Kindred having already partnered with Rangers for 10 seasons and investing into the club’s outreach work in the local community.  The deal will continue …

Kindred Group is extending its position as Middlesbrough FC’s principal front-of-shirt partner for a further two years. In a move that will significantly strengthen the club’s outreach work in the local community, Kindred has been partnered with the Championship club since 2018 – meaning the partnership will be nearly a decade old by the end of the latest deal. Sam …

Unibet has formed a partnership with the World Snooker Tour (WST) in which the operator becomes lead partner for snooker’s British Open. Re-branded as the Unibet British Open, the competition is set to run from 23-29 September at the illustrious Centaur Arena at Cheltenham Racecourse. Sam Mead, Unibet General Manager, stated: “We are proud to be the lead partner for …

Kindred Group CEO Nils Andén has played down the risk of online slots being banned in the Netherlands or that Dutch market KOA uncertainties will derail the €2.6bn bid from Français des Jeux (FDJ) as recommended to investors. Speaking during the group’s Q1 call with analysts this morning, Andén said the recent proposal to ban online slots was just “a motion, so ultimately …

SBC checks in on bookmakers’ nerves pricing the homestretch of matchdays of an enthralling Premier League 2023/2024 season. With all outcomes yet to be decided, which team or final result has bookmakers restless, as punters place bets on a record-breaking end of season… SBC: With just Six Premier League matchdays remaining, will all PL season 2023/2024 outcomes be resolved on …

Unibet has partnered with the Professional Fighters League (PFL) to become the official sportsbook and betting partner of PFL Europe in the UK and France in 2024 and 2025.  The two-year deal kicks off at the 2024 PFL Europe Paris event on 7 March live from Accor Arena.  The Kindred Group-owned operator has previously partnered the PFL Europe’s Paris event …

The District Court of Stockholm has dismissed a legal challenge against Kindred Group related to the compensation of losses of gambling addict Per Holknekt. Renowned fashion designer and founder of online retailer Odd Molly, Holknekt began legal proceedings in July 2022 against Kindred Group and its relationship with subsidiary Trannel Ltd. Holknekt claimed that he was a VIP customer of …

Kindred has announced that three world champion women boxers have become brand ambassadors for its Unibet division. The new sponsorship of Raven Chapman, Ellie Scotney and Nina Hughes has been named the ‘largest ambassador deal with active female boxers in the UK’ – in terms of both length and value. Sam Mead, General Manager Kindred Group, emphasised: “Interest in women’s …

The news that the board of Unibet’s parent company Kindred Group has approved a €2.6bn cash offer from La Française des Jeux (FDJ) comes at a crucial time for the online gambling industry in France, and further rocks the competitive landscape of European gambling across all verticals… For FDJ the announcement follows its acquisitions of Premier Lotteries Ireland and ZEturf …

 Groupe FDJ has outlined its ambitions to create a “new European gaming champion” by launching a €2.6bn all cash tender offer to acquire Kindred Group Plc outright.  The Paris Euronext exchange was informed this morning of FDJ’s opening offer to acquire Stockholm-listed Kindred Group, putting forward a SEK 130 (€11.40) per share offer to the firm’s board.  As detailed by …