Unibet has partnered with the Professional Fighters League (PFL) to become the official sportsbook and betting partner of PFL Europe in the UK and France in 2024 and 2025. The two-year deal kicks off at the 2024 PFL Europe Paris event on 7 March live from Accor Arena. The Kindred Group-owned operator has previously partnered the PFL Europe’s Paris event …
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Stockholm District Court dismisses Holknekt challenge against Kindred
The District Court of Stockholm has dismissed a legal challenge against Kindred Group related to the compensation of losses of gambling addict Per Holknekt. Renowned fashion designer and founder of online retailer Odd Molly, Holknekt began legal proceedings in July 2022 against Kindred Group and its relationship with subsidiary Trannel Ltd. Holknekt claimed that he was a VIP customer of …
Read More »Kindred nets largest ever ambassador deal with female boxers
Kindred has announced that three world champion women boxers have become brand ambassadors for its Unibet division. The new sponsorship of Raven Chapman, Ellie Scotney and Nina Hughes has been named the ‘largest ambassador deal with active female boxers in the UK’ – in terms of both length and value. Sam Mead, General Manager Kindred Group, emphasised: “Interest in women’s …
Read More »FDJ puts Europe on notice with Kindred move
The news that the board of Unibet’s parent company Kindred Group has approved a €2.6bn cash offer from La Française des Jeux (FDJ) comes at a crucial time for the online gambling industry in France, and further rocks the competitive landscape of European gambling across all verticals… For FDJ the announcement follows its acquisitions of Premier Lotteries Ireland and ZEturf …
Read More »FDJ moves on €2.6bn all cash acquisition of Kindred
Groupe FDJ has outlined its ambitions to create a “new European gaming champion” by launching a €2.6bn all cash tender offer to acquire Kindred Group Plc outright. The Paris Euronext exchange was informed this morning of FDJ’s opening offer to acquire Stockholm-listed Kindred Group, putting forward a SEK 130 (€11.40) per share offer to the firm’s board. As detailed by …
Read More »Kindred further fuels exposure of MFC Foundation’s ‘life-changing work’
Kindred has donated its branding space on Middlesbrough FC’s first team shirts to the MFC Foundation logo for this weekend’s match against Rotherham. As the Championship club’s principal sponsor, Kindred supports the move as part of the club’s ‘Foundation Weekend’ in removing its Unibet branding for the cause. The initiative aims to highlight the Foundation’s ‘life-changing work’ for participants of …
Read More »‘There’s a risk it goes the wrong way’ – Kindred’s view on UK marketing and RET proposals
Finance risk checks dominated conversations during Gambling Act review consultations, and with good reason, Tom Banks observed, but Kindred’s Head of Corporate Affairs UK/Global noted marketing as an area that should not be ignored. With their plans for marketing regulation, the DCMS and UK Gambling Commission (UKGC) might be overstepping the scope of the Gambling Act review itself, in Banks’ …
Read More »“We risk problems with a good idea” – Kindred’s Tom Banks on the affordability question
The debate around affordability checks has been an intense conversation throughout the overhaul of Britain’s gambling legislation, which the UK government hopes to update for the digital age. April’s White Paper, which brought an end to an over two year review of the 2005 Gambling Act, recommended ‘finance risk checks’ as the ideal affordability solution. Kindred’s Head of Corporate Affairs UK/Global, Tom Banks, …
Read More »Unibet, Jockey Club and BHA enhance opportunities for ‘quality 10-year-old-plus chasers’
Unibet, collaborating with the Jockey Club and British Horseracing Authority (BHA), is launching a new middle-distance veterans’ chase series for 10, 11 and 12-year-olds over two miles and four furlongs. Branded as the Unibet Middle Distance Veterans’ Series, the Kindred Group-owned operator and its partners outlined that the initiative was created to generate more opportunities for ‘quality 10-year-old-plus chasers’ – …
Read More »Unibet to sponsor Cheltenham’s Champion Hurdle until 2028
Unibet has extended its sponsorship of the Unibet Champion Hurdle for a further five years. The race takes place on the Old Course during the opening day of Cheltenham Festival, with only three companies having sponsored it before. The Kindred Group-owned operator has sponsored the race since 2011, seven years as Stan James before Unibet took over in 2018. Since …
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