Tag Archives: unibet

Unibet, Jockey Club and BHA enhance opportunities for ‘quality 10-year-old-plus chasers’

SBC News Unibet, Jockey Club and BHA enhance opportunities for ‘quality 10-year-old-plus chasers’

Unibet, collaborating with the Jockey Club and British Horseracing Authority (BHA), is launching a new middle-distance veterans’ chase series for 10, 11 and 12-year-olds over two miles and four furlongs. Branded as the Unibet Middle Distance Veterans’ Series, the Kindred Group-owned operator and its partners outlined that the initiative was created to generate more opportunities for ‘quality 10-year-old-plus chasers’ – …

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Unibet to sponsor Cheltenham’s Champion Hurdle until 2028

SBC News Unibet to sponsor Cheltenham’s Champion Hurdle until 2028

Unibet has extended its sponsorship of the Unibet Champion Hurdle for a further five years. The race takes place on the Old Course during the opening day of Cheltenham Festival, with only three companies having sponsored it before. The Kindred Group-owned operator has sponsored the race since 2011, seven years as Stan James before Unibet took over in 2018.  Since …

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Unibet named title sponsor of Goodwood preview show ‘Morning Dash’

SBC News Unibet named title sponsor of Goodwood preview show ‘Morning Dash’

Unibet has partnered with Spotlight Sports Group (SSG) as the bookmaker becomes the title sponsor of the Racing Post’s ‘Morning Dash’ preview show throughout the Qatar Goodwood Festival. The programme will be filmed live every morning from 1-5 August and will feature Unibet offers, boosts and ambassadors such as Classic winning trainer Richard Hannon Jnr and multiple Group 1 winning …

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Kindred edges closer to net zero harmful revenue goal

Kindred Group - Nils Andén, Tom Banks

Kindred Group chipped away at the proportion of its revenues derived from harmful gambling during Q2 2023, cutting the figure down from 3.3% to 3.1%. The Stockholm-listed operator, active in various markets via its Unibet sportsbook and 32Red igaming brands, set an objective of achieving 0% revenue from harmful gambling in H1 2021. As it stands, the 3.1% figure reported …

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Kindred returns to Leeds United with Unibet as training kit sponsor

SBC News Kindred returns to Leeds United with Unibet as training kit sponsor

Unibet has been named the official training wear partner of Leeds United, from the beginning of the 2023/24 season. The Kindred Group-owned operator’s branding will feature on the men’s first team and women’s team training wear, along with the men’s first team coaching staff. Sam Mead, Head of UK Marketing at Kindred Group, commented: “We are delighted to be linking …

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Kindred: Rangers deal epitomises our new model of football sponsorship

Kindred: Rangers deal epitomises our new model of football sponsorship

The future potential of sports marketing for UK betting stakeholders has been cast into doubt by recent decisions by both the Premier League and government. This has not deterred Kindred, however, which renewed its partnership with Scotland’s Rangers FC. Unibet, the group’s sportsbook brand, recently took over the reins from Kindred’s casino operator 32Red as Rangers’ primary partner. To gain …

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Winning Post: Nordic Noir for Norway & Finland

SBC News Winning Post: Nordic Noir for Norway & Finland

Regulus Partners casts its eyes to Nordic affairs, where two recent legal judgements portray a fragmented future for European gambling’s most lucrative marketplace… Two court cases decided last week affirm our view that Nordic grey markets are fast approaching some form of regulatory clarity. While Betsson won its case in Finland, Kindred lost in Norway, with the court ordering that …

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Lottstift demands Kindred’s full exit from Norway following ‘definitive judgement’ 

SBC News Lottstift demands Kindred’s full exit from Norway following ‘definitive judgement’ 

Lottstift, Norway’s gambling authority, has claimed a ‘decisive victory’ in its long-running dispute against Trannel International Limited – the Nordic markets subsidiary of Kindred Group Plc.  On 1 June, the Borgarting Court of Appeal upheld Lottstift’s original judgement that the Trannel brands of Unibet, Mariacasino, Storspiller, and Bingo.com had offered illicit online gambling services to national consumers. The verdict sees …

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Rumours circulate of Kindred sale in aftermath of executive departures

Rumours circulate of Kindred sale in aftermath of executive departures

Following a series of departures from the firm’s Board, Kindred Group is reportedly accelerating plans for a potential sale of the company to a larger gambling conglomerate. Bloomberg reports that the Stockholm-listed 32Red and Unibet parent company is evaluating merger or sale options with Morgan Stanely, PJT Partners Inc and Canaccord Genuity Group. The business news outlet further asserts that …

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