The Advertising Standards Authority (ASA) has ruled that a tweet from the account of horseracing trainer Nicky Henderson promoting one of his blogs on Unibet’s content site did not qualify as ‘editorial content’ and should have been marked as a sponsored marketing communication. The tweet, posted on 27 October, stated: “We’re underway with the jumps and my exclusive @unibet blog is now ready …
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Unibet places ‘responsibility’ at the top of its Belgium agenda
Kindred Group’s flagship online sports betting brand Unibet, has announced the launch of its new Belgian advertising campaign ‘Faites le bon choix – Jouez Responsable’ – placing safer gambling at the forefront its market communications. Translated as ‘Make the right choice – gamble responsibly’ – Kindred marketing seeks to highlight the various tools available to Unibet Belgium customers to help …
Read More »Henrik Tjärnström: Kindred Group – ‘Industry needs a collaborative approach on sustainability’
Speaking at Kindred Group’s ‘Sustainable Gambling Conference’ (16 October 2018 – Stockholm) Group Chief Executive Henrik Tjärnström details that his firm is prepared to tackle the industry’s big obstacles on social responsibility and trust. Hosting the conference, Kindred gathered over 200 guests representing regulatory agencies, researchers, therapists and its competitors. Discussing the context of industry sustainability, Kindred governance highlights the …
Read More »Championship hopefuls and 32Red show support for Responsible Gambling Week
Championship promotion hopefuls Middlesbrough FC and principal partner 32Red are getting behind next month’s Responsible Gambling Week. The club has become the first the English Football League side to sign up to the cross-industry initiative, with both partys emphasising that they are “keen to show their support in delivering the message”. The show of support comes after the pair unveiled …
Read More »Safer Environments… Kindred sponsors development of ‘Gambling Therapy’ app for Nordic markets
Stockholm-listed Kindred Group Plc has backed the development and translation of a free ‘Gambling Therapy’ app for its Nordic home markets. The app has been co-developed by Kindred and international gambling support/charity group Gambling Therapy. “The Gambling Therapy app is free and has been designed to help those that are struggling with problem gambling by providing easy access information and …
Read More »Unibet secures ‘opening move’ sponsoring FIDE World Chess London 2018
Kindred Group Plc European sports betting subsidiary Unibet has broadened its sponsorship portfolio confirming that it has become the official betting partner to the ‘FIDE World Chess Championship Match’ (London 9-28 November). The bookmaker confirms a ‘ground-breaking deal’ with principal organiser World Chess, becoming the first betting partner of a FIDE syndicated event. World Chess expects a sell-out crowd for …
Read More »Kindred confirms departure of Ebba Ljungerud as Group Commercial lead
Stockholm-listed Kindred Group Plc has confirmed that long-term executive Ebba Ljungerud has departed the firm’s senior management team. A Kindred executive since 2010, Ljungerud has served the Stockholm enterprise in a number of leadership roles including Chief Product Officer of Unibet, Managing Director of Maria Gaming and most recently as Kindred Chief Commercial Officer (2016-2018). Ljungerud has announced that she …
Read More »Gambling.com welcomes Matti Metsola as first Head of Legal
Digital marketing service providers Gambling.com Group has announced the strengthening of its team, through the appointment of Matti Metsola for the newly created role of Head of Legal. Metsola, who joins the teams from Gaming Innovation Group (GiG) where he held position of GiG’s first General Counsel, commented: “The affiliate sector is among the most dynamic parts of the online …
Read More »Henrik Tjärnström – Kindred looks to new shores post World Cup
As a sign of corporate growth and progress, Kindred Group CEO Henrik Tjärnström has stated to investors that corporate comparative trading periods will only get tougher for the Stockholm-listed enterprise. Presenting Kindred’s H1 2018 interim leadership update, Tjärnström acknowledges that a further ‘all-time high’ trading quarter has been driven by World Cup Russia 2018, with Kindred achieving its biggest active …
Read More »Busy Kindred Group hits World Cup high notes during H1 2018
Stockholm-listed European online gambling firm Kindred Group Plc continues its streak of ‘all-time highs’ reporting significant growth across its underlying corporate metrics and KPIs for its interim H1 2018 trading period (unaudited January-June 2018). Publishing its latest trading update, Kindred reports strong organic growth across its products and services driven by significant customer activity recorded during World Cup Russia 2018. …
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