Tag Archives: unibet

Industry growth guru Susan Ball joins Playtech Plc governance

SBC News Industry growth guru Susan Ball joins Playtech Plc governance

FTSE250 technology group Playtech Plc has confirmed that industry governance veteran Susan Ball will join its Board of Directors as a Non-Executive Advisor, from 1 August 2018. Last June, Ball departed the governance team of competitor Kambi Group Plc, where she acted as Non-Executive Director and chair of the firm’s Audit Committee (2014 – 2018). A former senior partner at Ernest & …

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Unibet prepares for record breaking ‘Blågult Tuesday’

SBC News Unibet prepares for record breaking ‘Blågult Tuesday’

Kindred Group’s European online betting subsidiary Unibet awaits a monumental Tuesday of trading as Sweden seeks to make the quarter finals of Russia 2018. Taking on Switzerland at the Saint Petersburg Stadium (Tuesday 3 July 16:00 CET), Unibet anticipates a record day of market trading as Sweden’s ‘Blågult’ seeks to continue its unexpected World Cup 2018 journey. Having topped World …

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Unibet secures landmark Swedish Elitfotboll sponsorship promoting responsibility & standards

SBC News Unibet secures landmark Swedish Elitfotboll sponsorship promoting responsibility & standards

Ahead of Sweden regulating its online betting market, Stockholm-listed Kindred Group Plc has announced its biggest sports sponsorship to date, confirming that its Unibet brand will become the title sponsor of the Allsvenskan and Superettan leagues, the top two tiers of Swedish professional football. Agreeing to terms with Svensk Elitfotboll, the governing body of the Allsvenskan and Superettan leagues, Kindred governance …

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Tune-in! Former football stars lead World Cup videos for UK betting brands

SBC News Tune-in! Former football stars lead World Cup videos for UK betting brands

Seeking to maximise brand coverage during the crucial World Cup trading period, bookmakers and betting stakeholders have turned to former football stars to turn-up the football dialogue… Bonus Code Bets has ramped up its partnership with John Barnes to provide engaging videos around England’s progress at this summer’s World Cup in Russia. One of Better Collective’s portfolio of affiliate sites, …

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Unibet joins forces with French champions Paris Saint-Germain

SBC News Unibet joins forces with French champions Paris Saint-Germain

Unibet is to combine its “market leading digital experience” with that of Paris Saint-Germain’s (PSG) “rich footballing heritage,” as part of a new relationship which sees the online betting brand become the French club’s official betting partner. The two year deal with PSG, the seven time French Ligue 1 champions, is designed to “create an unrivalled strategic partnership”. Marc Armstrong, …

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Kindred Group opens doors of Tigne Point Malta office

SBC News Kindred Group opens doors of Tigne Point Malta office

Stockholm-listed online gambling group Kindred Group Plc has opened its new office in Tigne Point Malta, merging its two operational offices within a hi-tech environment. Kindred governance had previously detailed that a relocation was needed to accommodate its growing Malta operational headcount which had reached +400 employees. “Kindred Group continues to outpace the gambling market in terms of growth and …

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Championship clubs prep for 2018/19 with BetBright and Kindred

SBC News Championship clubs prep for 2018/19 with BetBright and Kindred

EFL Championship football clubs have been busy strengthening their partnerships ahead of the 2018/19 season, with both Nottingham Forest and Aston Villa announcing fresh agreements with BetBright and Kindred Group respectively. Last season’s play-off runner-up Villa has renewed and extended its relationship with Kindred, which has seen the 32Red brand become the club’s new principal partner, with Unibet set to …

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Peak Performance… Unibet launches optimised Sportsbook for Russia 2018

SBC News Peak Performance... Unibet launches optimised Sportsbook for Russia 2018

Seeking to deliver ‘optimal control’ for its customers during World Cup 2018, Unibet (Kindred Group Plc) has launched a new version of its sportsbook client. The European bookmaker, details that its sportsbook overhaul has been developed to deliver the best engagement and customer experience with Russia 2018 betting markets. Optimising the Unibet sportsbook client, Kindred development teams have focused on …

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32Red enters Middlesbrough FC principal partnership

VSoftCo - Copyright: ohmega1982 / 123RF Stock Photo

Middlesbrough Football Club has entered into agreements with the Kindred Group, which will see a duo of its brands go into close relations with the EFL (English Football League) Championship side. Online casino 32Red has firstly been announced as the club’s new principal shirt sponsor, with the three year deal marking a “record breaking” partnership. This is to see the …

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Rumour Mill: Kindred Group eyes DraftKings for instant US entry

SBC News Rumour Mill: Kindred Group eyes DraftKings for instant US entry

Seeking to gain an instant foothold within the US sports betting market, Stockholm-listed European online gambling operator Kindred Group Plc is reported to be eyeing DraftKings as its next acquisition target. This weekend, US betting news source LegalSportsReport.com (LSR) reported Kindred governance’s interest in acquiring ‘big 2’ daily fantasy sports operator DraftKings. Kindred’s rumoured interest in DraftKings, follows last month’s …

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