SBC News Voice of the Sports Betting Industry
The Limacol Caribbean Premier League has announced that European sports betting operator Unibet has become the official betting partner of the Caribbean Premier League T20 (CPL T20) cricket championship.
The operator will support its betting partnership, with dedicated player promotions and by offering an exclusive range of markets on the CPL T20 matches.
Unibet marketing has further announced that its betting partnership, will the it become official shirt sponsor of the St Lucia Zouks franchise, which features international cricket stars Kevin Pietersen and Ross Taylor in its line-up.
The betting partnership of the CPL T20 continues Unibet’s marketing strategy of focusing its UK brand on non-football markets.
Pete Russell, Chief Operating Officer, Limacol Caribbean Premier League, said:
“CPL continues to go from strength to strength, and partnering with a renowned international brand like Unibet, with its strong cricketing credentials, speaks volumes for our growing reputation. This collaboration will give our fans and our viewers at home even more ways to enjoy the excitement of what promises to be the most gripping CPL season yet.”
Unibet UK Country Manager, Phillip Manzi, said:
“We are passionate about Cricket at Unibet, and as The Biggest Party in Sport, the CPL perfectly matches our friendly, passionate and expert brand values. As official betting partner we look forward to providing CPL fans with a variety of exciting and innovative bet types while allowing people to bet live in play, with ball-by-ball betting. We are delighted to be involved and to ensure Unibet is THE place to go for all bets on the CPL 2015.
