Tag Archives: STS

Entain CEE appoints Mikolaj Cymerman as CCO

SBC News Entain CEE appoints Mikolaj Cymerman as CCO

Entain CCE has appointed Mikolaj Cymerman to serve as Chief Commercial Officer (CCO) of the Central and Eastern European venture of FTSE100 Entain Plc. The appointment was confirmed by Cymerman on LinkedIn, who revealed that he would take on the dual responsibilities of commercial lead for Entain CEE as well as serving as an advisor to the board of STS …

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STS leverages Entain pull to gain UEFA IP rights

UEFA Europa League Trophy

Polish sports betting operator STS has gained the rights for the UEFA Europa League and UEFA Europa Conference League in Poland for the 2023/24 campaign.  Under the provisions of the deal, the Polish sportsbook brand will be able to activate the brand for localised marketing activities across the country through this season.  STS intends to use the rights to create …

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PandaScore selects STS in entering Polish esports market

SBC News PandaScore selects STS in entering Polish esports market

Esports betting solutions provider PandaScore has entered the Polish market through a deal with STS. The operator has stated that it aims to capitalise on the ‘growing demand for esports betting’ by integrating PandaScore’s suite of esports betting products and tools. In detail, PandaScore’s odds feed offers a selection of pre-match markets for a portfolio of events, such as titles …

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Betfan puts faith in ‘new strategy’ as H1 NGR nears €5m

Betfan puts faith in ‘new strategy’ as H1 NGR nears €5m

Betfan has praised the development of its omni-channel network amid positive trading during H1, which saw the bookmaker grow its presence in its local market.  The Polish omni-channel bookmaker, headquartered in Warsaw, reported a 26% year-on-year increase in NGR to €4.7m (H1 2022: €3.5m), generating a profit of €800,000. Revenue and profit were driven by an 8% increase in overall …

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STS encourages ‘smart betting’ in latest brand marketing push

STS

Polish bookmaker STS has revealed a new marketing campaign focusing on the emotional attachment fans feel towards sports, “I Love Sport. I Bet Smart.” The ‘360 campaign’ places a particular emphasis on ‘smart betting’ and is based on the pillars of image-building, sponsors and product spots, based on the principle that every sports follower has an emotional connection to a …

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STS widens esports offering with Twain Sport’s BetGames

SBC News STS widens esports offering with Twain Sport’s BetGames

Polish bookmaker STS has introduced new esports games to its offering in a partnership with Twain Sport. BetGames – the betting games provider of Twain Sports – will bring its T-Kick 24/7 and T-Basket 24/7 portfolio  – efootball and ebasketball products respectively – to the operator.  The Twain Sport tournaments are computer-generated, and plays made by real players have been …

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STS re-links with Korona Kielce in second Polish club sponsorship

SBC News STS re-links with Korona Kielce in second Polish club sponsorship

STS has signed a sponsorship agreement with Polish football club, Korona Kielce.  The partnership, spanning until the end of the 2023/2024 season, is the second of the bookmaker’s this week, after also signing a deal with GKS Katowic – notably becoming the first bookmaker in the country to sign a multi-section agreement with a sports club.  Similarly, the bookmaker’s logo …

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STS first bookmaker in Poland to net sports club deal

SBC News STS first bookmaker in Poland to net sports club deal

STS has entered into a partnership with GKS Katowic becoming the first bookmaker in Poland to sign a multi-section agreement with a sports club.  STS has become the official sponsor of all four sections of GKS GieKSa Katowice S.A., including the women’s football club, the ice hockey champions, the volleyball section and the first-league GKS Katowice men’s football club.  The …

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STS tightens Polish grip following strong Q1 results 

Mateusz Juroszek, STS Holding President

STS Group has detailed a positive start to 2023 trading, strengthening its position as “Poland’s premier betting group”.  Providing a Q1 update, STS recorded group revenues of PLN 153m (€34m), up 7% on corresponding 2021 results of PLN 142m (€31m). The revenue increase was generated off a Q1 wagering volume of PLN 1.19bn (€246.6m), as STS betting capacity outpaced 2021 …

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STS and Fortuna launch ‘Play Legally’ campaign against Polish grey market

STS and Fortuna launch ‘Play Legally’ campaign against Polish grey market

STS and Fortuna, two of Poland’s largest licenced bookmakers, have announced a new marketing campaign to draw consumers away from ‘grey market’ operators, ‘Play Legally’. The duo will give up branding space on team uniforms and pitch side LED screens in top-flight PKO Bank Polski Ekstraklasa fixtures between 12-15 May to promote the new slogan. Describing ‘Play Legally’ as a …

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