SBC News Voice of the Sports Betting Industry
STS Group has appointed Ivan Gojić as Chief Sportsbook Officer, aiming to enhance its position as Poland’s largest betting firm and to support expansion into further Central and Eastern European (CEE) markets.
Gojić assumed the role on 1 April and will also serve in the dual capacity of VP of Sportsbook for the Entain CEE vehicle.
Media sources were informed that Gojić will primarily focus on the management and strategic direction of STS Group’s sportsbook operations in its home market of Poland.
Headquartered in Katowice, STS Group employs over 1,500 people and operates more than 400 retail betting shops across Poland, maintaining a market share of over 51%.
An expert in all areas of sportsbook management, Gojić joins STS from Superbet Group—STS’s main CEE competitor—where he previously served as Head of Product Development and Risk Management.
STS CEO Radim Haluza welcomed the appointment, stating: “We warmly welcome Ivan to our team. He is an outstanding expert in trading, risk management, and broadly defined product development in the iGaming sector. I am confident that his experience and past achievements will help both STS and the entire Entain CEE Group stand out even more in their respective markets.
Our goal is to continuously improve our product and offering to strengthen the position of our companies in Poland and Croatia. Ivan’s support will certainly help us implement the #united strategy more effectively.”
In 2024, STS was acquired by Entain Plc in a deal valued at £750m (cash and shares). The acquisition was co-funded by Czech private equity group EMMA Capital, leading to the formation of the Entain CEE joint venture.
Currently, Entain CEE consists of two brands—STS Group (Poland) and SuperSport (Croatia)—which are positioned as ‘localised assets’ intended to drive Entain’s expansion across the CEE region.
In 2024, Entain CEE generated Net Gaming Revenue (NGR) of £488m, with an EBITDA contribution of £171m.
Reflecting on his journey, Ivan Gojić said: “It’s hard to call it work when you’re doing something you love. It all started over 20 years ago—first from the perspective of a professional player, and later through a career that began and evolved in various roles at Ladbrokes.
For the past eight years, I’ve been with Superbet. I am truly excited to begin this new chapter of my career with Entain, and I sincerely hope to bring value to the fantastic team that has led STS to the very top in Poland.”
