STS first bookmaker in Poland to net sports club deal

STS has entered into a partnership with GKS Katowic becoming the first bookmaker in Poland to sign a multi-section agreement with a sports club. 

STS has become the official sponsor of all four sections of GKS GieKSa Katowice S.A., including the women’s football club, the ice hockey champions, the volleyball section and the first-league GKS Katowice men’s football club. 

The collaboration is now in place for one year, but both parties have said that there is the possibility of an extension.

Paweł Rabantek, Chief Marketing Officer at STS, noted: “As a trend-setting leader in the bookmaking industry, we have decided to get involved in a regional project such as the multi-section GKS Katowice. 

“For us, cooperation with the multi-section GKS Katowice is another stage of the strategy, which has been successfully and extensively implemented for years, of supporting domestic sport, and in this case also local sport, because for many years STS has been inextricably linked precisely with Katowice, where our head office is located. 

“We play together with the champions of Poland in their respective disciplines, which is a natural thing for STS as it coincides with our aspirations as the undisputed leader of the bookmaking market in Poland.”

STS branding will now be visible on LED banners, sponsorship walls and other display elements at the stadium at ul. Bukowa, in the hall of the Szopienice Sports Centre and the “Satelita” ice rink. 

The link-up will also include digital activities, (social media, website and newsletters), as well as fan activations.

“I am very happy with the trust STS has placed in GKS Katowice,” added Karol Kuśka, Business Development Manager of GKS Katowice. “I am convinced that a jointly developed agreement with the multi-section club and its activation will be a good example of partnership for the entire business environment. 

“I believe that a sponsor with a nationwide footprint based in Katowice is a signal to everyone that GieKSa is ready for cooperation with large companies.”

In addition to GKS Katowice, the operator also sponsors the Polish national football team, Polish champions Raków Częstochowa, as well as Korona Kielce, Jagiellonia Białystok, Zagłębie Lubin and Widzew Łódź.