STS re-links with Korona Kielce in second Polish club sponsorship

STS has signed a sponsorship agreement with Polish football club, Korona Kielce. 

The partnership, spanning until the end of the 2023/2024 season, is the second of the bookmaker’s this week, after also signing a deal with GKS Katowic – notably becoming the first bookmaker in the country to sign a multi-section agreement with a sports club. 

Similarly, the bookmaker’s logo will appear on LED banners, sponsorship walls and other display elements of the stadium at ul. Ściegiennego. 

The collaboration will also include digital activities – through social media, the club website and newsletters. STS has also highlighted that it is planning special activations aimed at fans. 

Paweł Rabantek, Chief Marketing Officer at STS, commented: “We are delighted that the club, which is such an important part of the region it represents, is once again joining the ranks of those sponsored by STS. 

“One of the highest attendances in the Ekstraklasa, high fan engagement and the team’s excellent attitude in the spring round of last season show the potential of Kielce. We will do our utmost to ensure that our cooperation is of great benefit to both parties to the contract. It will also benefit fans, for whom we will prepare attractive offers and actions.

“For us, the sponsorship contract with Korona Kielce is the next stage of the effectively and widely implemented for years strategy of supporting domestic sport. Each sponsorship agreement is equally important to us and we approach each one with the utmost seriousness in order to fulfil the objectives stated in it.”

This is yet another of the agreements that STS and Korona have signed, the previous being having been held from 2016 – 2020.

“Our club continues to grow,” added Łukasz Jabłoński, President of the Management Board of Korona SA. “We are happy that this growth is also recognised by others. 

“We would like to thank STS for their trust and for their decision to become part of the Yellow and Red family. We hope for good and fruitful cooperation to the benefit of both parties.”