Tag Archives: SPFL

With football’s relationship with the gambling industry under immense pressure in the UK, the Scottish Professional Football League (SPFL) has decided to take its own route regarding such sponsorships. The SPFL ‘shouldn’t be stuffy about gambling,’ according to its CEO Neil Doncaster, who recently described partnering with UK-based William Hill as an ‘obvious fit’. Emphasising however that he agrees with …

Ahead of the start of the SPFL season, the Betting and Gaming Council (BGC) has posted a statement from Daryl West, Head of Media, Sponsorship and Social at William Hill, following the operator’s record partnership with the league. Described as the ‘start of a new era’ of Scottish football, where William Hill has become the title sponsor of all four …

Last Friday, William Hill was announced as the new title partner of the Scottish Professional Football League (SPFL). EPIC Global Solutions was also brought in on the five-year record-breaking deal to launch a programme in partnership with the league and bookmaker, to deliver courses on gambling harm to SPFL players, staff and fans. The problem gambling consultancy’s Senior Director, John …

William Hill has officially secured a title sponsorship deal with The Scottish Professional Football League (SPFL). The five-year deal, which begins at the start of season 2024/25, will see the British bookmaker become the title sponsor of all four SPFL divisions as well as the official betting partner of the league.  This will see the four divisions become the William …

William Hill is reportedly very close to agreeing a new title sponsorship of the Scottish Professional Football League (SPFL). In replacing online car retailer cinch, sites have claimed that the bookmaker – which has previously sponsored the Scottish Cup – could commit to the deal for up to five years, beginning next season. The league has been looking for a …

Genius Sports Inc has entered a period of negotiations to extend its official betting data partnership with Football DataCo, the data rights holder of English and Scottish football.  The exclusive agreement is still a subject to review and contractual approval by the Leagues and their teams. The ongoing contract is scheduled to run until the end of the 2024/25 season, …

QuinnCasino has been named the official betting partner of Dundee United for the 2023/24 season. The casino brand of Irish bookmaker QuinnBet will see its logo placed across several touchpoints at Tannadice Park under the new agreement, as well as on the lower back of all first-team shirts over the upcoming season. Although the Premier League has now announced that …

After last week’s announcement that Premier League football clubs are to remove gambling brands from the front of their matchday shirts, reports suggest that there are “no plans” for Scotland to follow its English counterpart. The ban will come into place from the start of the 2026/27 season for the English top-flight, but BBC Scotland has learnt that the Scottish …

Sky Sports has enhanced its partnership with Scottish Professional Football League (SPFL) to show ‘more matches than ever before’. The new broadcast agreement includes up to 60 matches from the Scottish top-flight exclusively live each season from 2024/25, with scope to increase this over the term of the deal. However, for the first time, exclusive live fixtures from the Scottish …