SBC News Voice of the Sports Betting Industry
QuinnCasino has been named the official betting partner of Dundee United for the 2023/24 season.
The casino brand of Irish bookmaker QuinnBet will see its logo placed across several touchpoints at Tannadice Park under the new agreement, as well as on the lower back of all first-team shirts over the upcoming season.
Although the Premier League has now announced that it is removing gambling brands from the front of matchday shirts from season 2026/27, there are no plans for Scottish football to follow suit.
It was reported last month by BBC Scotland that the SPFL hold the view of “individual sponsorships are a matter for each club”.
The new deal follows an agreement last year when the Irish operator became the club’s principal partner and appeared on the front of the kit for 2022/23.
On the completion of the partnership extension, Stephen Kelly, Managing Director at QuinnBet, said: “We are delighted to have reached a partnership extension agreement with Dundee United.
“Football is central to who we are, and we are proud to support the game and provide sponsorship to Clubs across the UK and Ireland.
“Our brands, QuinnBet and QuinnCasino, are enjoying great support in Scotland, and we are excited to continue being a part of Dundee United’s journey for the new season. We are also looking forward to continuing our work with Dundee United’s Community Trust promoting wellbeing, education, and awareness around gambling.”
The group also highlighted its commitment to Safer Gambling, explaining that the deal demonstrates how responsible betting and gaming operators and sporting organisations can ‘work together’ to promote this.
Dundee United’s Head of Commercial and Sponsorship, Elliot Shaw, added: “We are delighted to extend our partnership with QuinnCasino into the coming season.
“QuinnBet delivered a tremendous level of support last season as our principal partners, and we are delighted that they have committed to staying on board this season as our official betting partner”.
