Ladbrokes seeks to extend key SPFL sponsorship

FTSE-listed Ladbrokes Coral has informed that it will extend Ladbrokes title sponsorship of all Scottish professional football divisions, by agreeing on further terms with the Scottish Professional Football League (SPFL).

Ladbrokes has acted as SPFL lead sponsor since 2015. The bookmaker detailed that it wanted to extend its existing £2 million a year sponsorship agreement with SPFL for the upcoming 2017/18 season.

Ladbrokes Coral CEO, Jim Mullen has stated that corporate governance is happy with the progress and coverage its SPFL sponsorship, which is one of the firm’s biggest marketing initiatives.

“We are passionate about the game and our love of football has helped to make the past two seasons hugely rewarding. “Our customers and colleagues know that Ladbrokes and Scottish football make great partners and we are proud to extend our partnership with the SPFL.” Mullen detailed

The betting firm’s contribution to Scottish football has been noted by league stakeholders, who have supported the sponsor’s investment in grassroots and social initiatives within all levels of the sport.

Updating the media and investors, Ladbrokes marketing stated that it expects to confirm its sponsorship renewal within the coming days.