Tag Archives: SPFL

SPFL concludes Ladbrokes Championship with COVID crisis plan

SBC News SPFL concludes Ladbrokes Championship with COVID crisis plan

Scotland’s Ladbrokes Championship, Ladbrokes League 1 and Ladbrokes League 2 has reached a ‘written resolution’ effective immediately after the SPFL’s COVID-19 crisis plan was passed. The plan, passed by 81 per cent of all SPFL clubs including the Ladbrokes Premiership, has resulted in Dundee United FC being crowned Championship champions. However, Scotland’s top decision has not been affected in the …

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Rangers FC and Ladbrokes end betting partnership 

SBC News Rangers FC and Ladbrokes end betting partnership 

SPFL football club Rangers FC has confirmed that it will not renew its in-stadia wagering partnership with bookmaker Ladbrokes, however the announcement seems to be little more than posturing from the Glasgow football club. This morning, Rangers Commercial Director James Bisgrove communicated that Ladbrokes in-stadia betting services would be discontinued from Ibrox in advance of the SPL 2020/2021 season. “Following …

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IMG Arena nets SPFL global betting streaming rights

SBC News IMG Arena nets SPFL global betting streaming rights

Closing 2019 trading, IMG Arena confirms that it has secured a long-term partnership to distribute Scottish Professional Football League (SPFL) content to the global betting market. Agreeing terms on a five-year arrangement, IMG Arena will act as lead distributor of SPFL ‘live stream broadcasts’, and will maintain production set-ups for certain SPFL matches. The distribution will encompass Ladbrokes Premiership matches including the …

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Responsibility mandate sees Ladbrokes end SPFL legacy sponsorship

SBC News Responsibility mandate sees Ladbrokes end SPFL legacy sponsorship

Serving GVC Holdings’ group-wide ‘Changing for the Bettor’ social responsibility mandate, Ladbrokes informs that it will not renew its legacy title sponsorship of the Scottish Professional Football League (SPFL). The bookmaker, who has served as SPFL sponsor since the 2015/16 season, had previously chosen to donate its £2 million per season sponsorship to industry charity GambleAware, promoting its ‘Bet Regret’ …

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Jack Davison: Genius Sports – Betgenius & Football DataCo partnership benefits all football stakeholders

SBC News Jack Davison: Genius Sports - Betgenius & Football DataCo partnership benefits all football stakeholders

Last week, Genius Sports subsidiary Betgenius announced its biggest and most important commercial agreement to date, becoming the ‘exclusive live data supplier’ of Football DataCo servicing the global betting industry. Valued as one of the most important data contracts in sport, starting season 2019/2020 Betgenius will supply entire data provisions for the Premier League (EPL), English Football League (EFL) and Scottish Professional Football League …

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SBC’s On The Ball – Chelsea, The EFL and Real Betis

SBC News SBC’s On The Ball - Chelsea, The EFL and Real Betis

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at Chelsea’s expansion efforts as well as a dispute over EFL broadcasting rights. Sky Sports nets EFL broadcasting extension This week, Sky Sports announced an extension to its partnership with the EFL, however the record …

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Betfred extends Scottish football sponsorship

SBC News Betfred extends Scottish football sponsorship

The SPFL has announced the extension of its partnership with Betfred for the betting operator to remain as the primary sponsor of the Scottish League Cup, for a further year. The extension was confirmed by SPFL Chief Executive Neil Doncaster at the league’s general meeting this morning at Hampden Park. The deal represents another significant investment into Scottish football, the …

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Ladbrokes Coral revises sponsorship agenda ahead of FOBTs judgement

SBC News Ladbrokes Coral revises sponsorship agenda ahead of FOBTs judgement

FTSE100 betting group Ladbrokes Coral Plc may seek to significantly reduce its £8 million sports sponsorship budget, should the UK government drastically reduce FOBTs wagering levels through its pending industry review judgement. Operating as the UK bookmaker with the most exposure to FOBTs revenues, Ladbrokes Coral governance eagerly awaits the government’s judgement on machine wagering reductions, which is anticipated to …

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Ladbrokes – Social Responsibility will drive new Scottish Football sponsorship

SBC News Ladbrokes - Social Responsibility will drive new Scottish Football sponsorship

Ladbrokes marketing has vowed to place social responsibility at the forefront of its renewed Scottish Professional Football League (SPFL) sponsorship. The bookmaker has been the title sponsor of the SPFL since 2015, and yesterday confirmed that it had renewed the partnership for a further two seasons of Scottish football, in a deal reported to worth £5 million. As lead SPFL …

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