Tag Archives: SPFL

Ladbrokes – Social Responsibility will drive new Scottish Football sponsorship

Ladbrokes marketing has vowed to place social responsibility at the forefront of its renewed Scottish Professional Football League (SPFL) sponsorship. The bookmaker has been the title sponsor of the SPFL since 2015, and yesterday confirmed that it had renewed the partnership for a further two seasons of Scottish football, in a deal reported to worth £5 million. As lead SPFL …

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Ladbrokes extends SPFL sponsorship to 2020 with bumper deal

Ladbrokes has opted to extend its sponsorship of the Scottish Professional Football League (SPFL) to 2020, giving the Scottish football divisions a welcome cash boost. The deal is believed to be worth £5 million, with the betting brand also agreeing to up its investment in the leagues. The original deal, signed in 2015, was the most lucrative in Scottish football …

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Ladbrokes seeks to extend key SPFL sponsorship

FTSE-listed Ladbrokes Coral has informed that it will extend Ladbrokes title sponsorship of all Scottish professional football divisions, by agreeing on further terms with the Scottish Professional Football League (SPFL). Ladbrokes has acted as SPFL lead sponsor since 2015. The bookmaker detailed that it wanted to extend its existing £2 million a year sponsorship agreement with SPFL for the upcoming 2017/18 …

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Football DataCo announces three-year deal with Perform Group

Football DataCo has announced a new three-year deal with Perform Group, which will run until at least 2018/19. The business that manages and commercialises the official match data for the Premier League, EFL and Scottish Professional Football League, has confirmed that it has renewed its exclusive deal with Perform, a digital sports content and media group. The three-year deal will …

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Betfred brings Sky Sports to its UK high-street shops

Betfred has agreed a multi-year deal with Sky to show Sky Sports in all of its 1,360 UK high-street shops. The complete portfolio of seven Sky Sports channels, including Sky Sports News HQ and Eurosport, has been available to customers in Betfred shops since 1 July. Mark Stebbings, Managing Director of Betfred Retail, said: “Exciting live sport and a great …

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Betfred signs title sponsorship deal for Scottish League Cup

The SPFL have confirmed that Betfred has agreed a three-year deal to become the exclusive title sponsor of the Scottish League Cup, which will become known as The Betfred Cup. The agreement represents another significant investment into Scottish football. Betfred will assume its rights ahead of the start of the 2016/17 competition, which starts in July with an exciting new …

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