SBC News SPFL close to ending betting sponsor absence via William Hill deal
Shutterstock

SPFL close to ending betting sponsor absence via William Hill deal

William Hill is reportedly very close to agreeing a new title sponsorship of the Scottish Professional Football League (SPFL).

In replacing online car retailer cinch, sites have claimed that the bookmaker – which has previously sponsored the Scottish Cup – could commit to the deal for up to five years, beginning next season.

The league has been looking for a new main sponsor since last year when cinch announced it was ending its deal. 

The new partnership is apparently going to be worth £10m, which will be of great financial benefit to all 42 clubs.

Last week, Neil Doncaster, SPFL Chief Executive, hinted that a deal with an unnamed company was close, stating: “It’s a challenging sponsorship environment. Any of our 42 member clubs would tell you the same.

“Cinch is coming out of the contract this summer and I am optimistic that we will have a replacement sponsor for the start of the new season.

“I’m not going to tell you when. But I’m optimistic we will have a sponsor in place for next season.’

It seems as though the SPFL has made the decision to return to the gambling sector, after having previously been sponsored by Ladbrokes in a five-year deal from 2015.

Check Also

William Hill

William Hill scores sponsorship boost with Usyk v Fury fight

William Hill was announced as the official UK betting partner of the ‘Ring of Fire’ …

SBC News 888 refinances £400m of debt to bolster VCP plan

888 refinances £400m of debt to bolster VCP plan

The board of 888 Holdings has secured terms to refinance £400m of senior secured debt …

Checkd Media produces weekly horse racing show for William Hill

William Hill lands sponsorship deal for the Qipco Guineas Festival

William Hill has secured a deal to become the Official Betting Partner of the Qipco …