Smarkets has partnered with PandaScore to gain access to the provider’s esports betting products. The betting exchange aims to ‘take its esports betting experience to the next level’, and will integrate PandaScore’s ‘powerful’ odds feed to offer hundreds of pre-match markets across thousands of events. This covers major titles such as League of Legends, Dota2 and Counter Strike, and the …
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New racing reality: The bookies’ view on the sport’s latest developments
Horse racing has had some big news lately at two very different levels, with organisers announcing changes to the format of the Grand National whilst one of its most high-profile jockeys revealed an extension of his career. Amidst concerns for animal welfare and general safety, the Jockey Club took the decision to reduce the number of runners in the UK’s …
Read More »Tough 2022 drives Smarkets to hit brakes on US expansion
Smarkets faced a challenging financial climate in 2022, the firm’s CEO, Jason Trost, acknowledged in its fiscal accounts for the year, which saw a drop in revenue and gross profit. The company – active in the UK, Ireland, Sweden, Malta and the US via its flagship Smarkets exchange and SBK sportsbook – reported a 10% decline in revenue from £20m …
Read More »PA Betting Services continues to deliver horseracing content to Smarkets
PA Betting Services (PABS) has announced that it has enhanced its partnership with betting exchange platform Smarkets. The new multi-year deal will see the sports betting data supplier continue to deliver UK, Irish, and selected international horse racing content, as well as UK greyhound racing, to Smarkets and its sportsbook, SBK. Niamh Richardson, Account Director at PA Betting Services, said: …
Read More »Bookies Corner: Will Red or Blue dominate Manchester as the schedule heats up?
The gates may have closed on the stadiums of the World Cup in Qatar, but international football has not gone anywhere as European competitions resume. SBC’s Bookies Corner asked some leading sportsbooks for insights into who punters are favouring – is it Pep’s time to finally lift the Champions League with Manchester City, and can Manchester United end its six …
Read More »Tory leadership contest: Sunak and Mordaunt tipped for PM role as Boris hints at return
As political commentators across the UK speculate which Conservative politician could be next to haunt the corridors of Number 10 Downing Street, bettors appear to be backing Rishi Sunak and Penny Mordaunt as the “clear frontrunners” to succeed Liz Truss. According to Smarkets, Sunak has been given a 48% chance to become the next Prime Minister. Mordaunt, meanwhile, follows close …
Read More »Punters plough money on Liz to have the shortest of PM premierships
Betting exchanges have cited a whirlwind weekend pricing ‘Storm Liz’, as once again speculation swirls around a Conservative Party mutiny against its leader. Less than six weeks in office, PM Liz Truss is fighting for survival, as her chaotic economic recovery plan was ripped up by new chancellor Jeremy Hunt in an address this morning. Short on friends and allies …
Read More »Bookies Corner: In Liz we Trust…
Less than a month in charge, is PM Liz Truss premiership over following a week of chaos? The past seven days have seen the Bank of England and IMF at loggerheads with The Treasury related to the UK’s economic strategy… As speculation mounts of buyer remorse among Conservative peers, does PM Liz have enough support and friends to lead the …
Read More »SBK debuts #GetGaryAJob social media campaign
SBK, the sportsbook app of Smarkets, has launched a spoof marketing campaign to help former England and Manchester United footballer Gary Pallister find new employment. This summer, SBK launched its nationwide advertising campaign, taking a swipe at British betting’s current field of operators and their stale market and product offerings. Following the success of its summer campaign, SBK is resolute …
Read More »Smarkets: Truss certain to be PM as betting focus turns to cabinet positions
The Conservative Party leadership contest will conclude on Monday 5 September at 5 pm, ending an arduous five-week campaign to decide who will take over Boris Johnson as British Prime Minister. A reported 180,000 Conservative Party members received their postal ballots in August to cast their votes on whether Liz Truss or Rishi Sunak should become next party leader. Entering …
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