The deal will see them become the Official Betting Partner of the County, and will also include stand sponsorship at The Essex County Ground.
Unibet will be offering Essex fans a bespoke welcome offer, as well as market leading odds on all Essex matches and ball-by-ball betting on the county’s major games.
Essex fans should also look out for the Unibet Land Rover at The Eagles’ T20 games which will be giving out free bets and merchandise.
This sponsorship adds to Unibet’s burgeoning cricket portfolio, which includes sponsorship of the Caribbean Premier League T20, broadcast sponsorship of the IPL, dedicated cricket ads on Sky Sports and a brand ambassador in Graeme Swann.
Graham Gooch, Essex CCC Ambassador, said; “We would like to thank Unibet for their support moving forward. The backing of such a large company can only bode well for the future, as the Club looks to grow both on and off the pitch.”
Chris Watson, Unibet UK Marketing Manager, commented; “We are passionate about Cricket at Unibet, and Essex County Cricket Club perfectly matches our friendly, passionate and expert brand values.
“As official betting partner we look forward to providing Essex CCC fans with a variety of exciting and innovative bet types while allowing people to bet in play, with ball-by-ball betting on big matches.
“We are delighted to be involved and to ensure Unibet is the place to go for all bets on Essex for the next 2 years and beyond.”