SBC News Voice of the Sports Betting Industry
Sky Sports has confirmed bet365 as its official sponsor of Monday and Friday Night English Premier League football matches.
The Stoke-based bookmaker becomes a Sky Sports official EPL broadcast partner alongside Japanese car manufacturer Nissan, who will be the main sponsor of Saturday and Sunday matches.
The sponsorship deal negotiated by Drummond Central and Republic of Media on behalf of bet365, will see the bookmaker receive further dedicated coverage on Sky Sports’ ‘retail/leisure channel’ promoting the bet365 brand across 40,000 commercial premises in the UK and Ireland.
Season 2016/17 will be the first time the Premier League hosts regular Friday night fixtures, with Sky Sports acting as the exclusive broadcaster. In total Sky Sports will show 126 live Premier League matches.
John Coates Joint Chief Executive of bet365 was delighted to have secured the firm’s biggest ever football partnership, commenting
“In what promises to be one of the biggest ever seasons in the Premier League this new opportunity with Sky Sports is big news all round. It’s certainly a fitting collaboration and is a testament to bet365’s continued and expanding relationship with Sky Sports.”
John Litster, MD, welcomed bet365 and Nissan as broadcast partners
“It is fantastic that bet365 and Nissan are joining us for what is the biggest Premier League season in Sky Sports history. We will be showing more Premier League games than ever with our unrivalled production and analysis from award-winning commentators and pundits. The Premier League is a major part of Sky Sports’ choice of unmissable domestic and international sport across seven channels as well as digital and mobile platforms.”
