Tag Archives: Sky Sports

Metric Gaming: Operators can make American football great again

With interest in the NFL surging and a franchise planned for London, Metric Gaming chief executive Martin de Knijff looks at the implications of the sport’s irresistible rise in the UK. The record NFL crowd at September’s Wembley fixture between the Baltimore Ravens and Jacksonville Jaguars illustrated once more that American football is winning over Europe. 84,592 attended the game …

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Liam Durkin – Sky Bet – NFL’s UK betting popularity and how it can be utilised further

Ten years ago the National Football League (NFL) crossed the Atlantic to stage its first competitive game outside the Americas, with the New York Giants running out 13-10 winners over the Miami Dolphins.   What started out as a one game per year ‘International Series’ though quickly began to grow, seeing more games and venues being added.  This year London …

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Premier League faces divisions over distribution of TV rights money

Ahead of the upcoming next round of TV rights bidding , Premier League clubs are divided over how the lucrative overseas money deal should be split. Since the formation of the Premier League in 1992, overseas TV rights money has been divided equally amongst the competition’s 20 clubs. However, the league’s big six are now lobbying for this to be …

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Sky Sports ramps up live football content with new £600 million EFL contract

UK media has reported that Sky UK has secured a five-year £600 million deal, for the exclusive rights to broadcast English Football League (EFL) matches (Championship, League One, and League Two). Adding new content to its dedicated ‘Sky Sports Football’ channels, the broadcaster details that starting on season 2019/2020 it plans to show up to 183 live EFL syndicated matches. …

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Amazon moves in on UK sports content securing ATP broadcast deal

The ATP, the governing body of professional men’s tennis and operator of the ‘ATP World Tour’ has confirmed that US tech giant Amazon has secured its UK broadcast rights. Having agreed terms on a reported £10 million per year content deal, Amazon Prime will become the main UK broadcaster of ATP syndicated matches/tournaments, replacing current incumbent Sky Sports. The ATP’s …

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Major Shake-up! Sky changes sports subscriptions & content strategy

Ahead of the start of the 2017/18 English Premier League season (12 August), main broadcaster Sky will move to scrap its individual sports channels, with a view of streamlining its content and viewer paid subscription packages. Seeking to boost its subscriptions, the broadcaster will retire its Sky Sports Channels (1,2.3, 4 & 5) creating new ‘sports-themed’ package options for customers. Sky’s …

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William Hill – Joshua v Klitschko can Knockout £100 million betting mark

William Hill, the official sponsor of Anthony Joshua v Wladimir Klitschko, is predicting the global betting industry turnover could reach £100 million (£20 million in the UK alone) for Saturday’s eagerly awaited world heavyweight showdown. Watford’s Anthony Joshua is at present the 4/9 favourite to win the fight, and in the process add the vacant WBA and IBO titles to his collection. …

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BT Sport pays £1.2 billion for blanket UEFA football rights extension

Updating UK media this morning, BT Sport has confirmed that it has extended its coverage of the UEFA Champions League and UEFA Europa League competitions until 2021 in a deal worth £1.2 billion. Agreeing new terms with UEFA, BT Sport will become the sole broadcaster of Champions League content which will include match day highlights. The decision sees UK terrestrial …

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Sports Game Changer? Google launches YouTube TV

YouTube the world’s most popular video streaming website, is set to launch its digital TV subscription service ‘YouTube TV’, initially offering US viewers access to 40 premium broadcast channels for $35 per month. Speaking to US media, Susan Wojcicki CEO of YouTube stated that its TV service would ‘lean heavily on sports content’ with viewers able to watch broadcasts of ‘pro …

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Sponsorship Spotlight – Increased TV coverage and opportunities for betting partners in Rugby

Football Index - Copyright: dizanna / 123RF Stock Photo

As the Six Nations makes its return after a one-week break, we’ve put Rugby sponsorship into the spotlight on SBC News. A month on from Leicester Tigers signing LeoVegas as its ‘Official Betting and Gaming Partner’, we caught up with Chris Rose, Head of Brand for the 10-time English Champions, to discuss the lack of visibility for betting partners in …

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