The sports podcast at americanage.co.uk, which boasts over 200 episodes and a highly loyal audience of fans, is anchored by notable broadcasters Nat Coombs and Mike Carlson, both recognisable faces from American sports shows across UK television.
The deal will see Unibet provide exclusive offers and a range of innovative markets for their audience over the next 15 months. In addition to the podcast, the presenters of Americarnage will be working with Unibet to create ‘Expert Minute’ video content with tips and insights around key sporting events.
With a huge appetite for involvement in American Sports, Unibet have recently launched a successful basketball ad which has been running on Sky Sports, and also offer ‘Bet & Watch’ live streaming on NBA and MLB matches.
Chris Watson, Unibet UK Marketing Manager, said: “We are passionate about American Sports at Unibet, and Americarnage perfectly matches our own friendly, passionate and expert brand values.
“As official betting partner we look forward to providing their audience with a variety of exciting and innovative bet types on American Sports while offering a market leading product on in-play for American sports such as Basketball, American Football and Baseball.”