1xBet has signed a five-year sponsorship deal with FC Barcelona, which will see the online betting company work as a Global Partner of the club through to 30 June 2024.
The agreement, which came into effect on 1 July, forms part of the club’s global expansion strategy.
It also relates to the five-time European Cup winner’s mission to “source the best possible partners in different categories to help it to maintain its leading position not just on the field of play but also in terms of sports sponsorship and marketing”.
Josep Pont, FC Barcelona board member and head of its Commercial Area, added: “We are convinced that this deal with 1xBet will help us to continue to grow both on and off the field. This deal consolidates our global expansion strategy and we are sure that it will help us to connect with sports and Barça fans all around the world.”
Barça and 1xBet, who already holds sponsorship deals with major clubs and right holders including Tottenham Hotspur and Serie A, will be working together on different activations through a wide range of assets, including access to players to create promotional material and marketing campaigns.
1xBet spokesman Alex Sommers commented: “We are very pleased to reach an agreement with one of the best clubs in the world. We are certain that 1xBet has something to offer to all FC Barcelona fans.
“We expect that the cooperation of two world-class brands will be lucrative for both parties. Barcelona’s slogan is ‘More than a club’ and we hope that over the next 5 years, the fans will come to realize that 1xBet is more than a bookmaker.”