LiveScore and former Manchester United star Dimitar Berbatov are joining forces to encourage fans to take “Extra Added Time” for their mental health. As part of this campaign, LiveScore will donate £250 to charity for every key Premier League moment delivered via its app after the 90th minute throughout November. The “Extra Added Time” initiative aligns with the recent trend …
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LiveScore Group has initiated an internal restructuring which is expected to affect over 100 existing jobs across several business centres, including their office in London. According to the firm, all employees that will be impacted in one way or another have been informed about the development, and are now being offered confidential consultations. Sam Sadi, CEO of LiveScore Group, said: …
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Sports betting provider LiveScore Bet has targeted the Irish market with the launch of its latest TV ad. Part of the firm’s Total Betting campaign, the commercial delves into LiveScore Bet’s beliefs of how sports betting should be handled. Irish audiences will be able to watch the television commercial (TVC) as it airs during Sky Sports and RTE sports broadcasts …
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LiveScore Bet has announced that it has launched its sportsbook on the Kambi platform for audiences in the UK and Ireland. The partnership follows similar collaborative launches in Nigeria and the Netherlands, and comes just in time for this summer’s Euros and Copa América, promising to provide “unbeatable betting experiences” for players. Erik Lögdberg, Managing Director of Kambi, stated: “This …
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LiveScore Group has acquired Cape Town software development partner Wonderlabz to bolster scale efficiencies of its betting and media units following a period of unprecedented growth. This morning, LiveScore announced that it had taken full control of Wonderlabz, increasing its previous 25% investment in the software studio to complete 100% ownership. Of strategic importance, the acquisition enables LiveScore to enhance …
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Kambi will provide its sports betting solutions to LiveScore Group’s flagship sportsbook brands, with the planned rollout set to commence in the first quarter of next year. The Swedish B2B supplier expects the partnership to ‘contribute material revenue’ to its business during the second half of 2024 as its products are distributed across LiveScore Group’s global business. Terms of the …
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A number have tried, but only a select few have succeeded. The convergence of sports betting and media has proven a tricky discipline, with LiveScore Group and Sky Bet two names consistently cited as examples of success. Representing their respective companies and offering an intersection of viewpoints on betting and media, several high-profile names in sports business attended the Unofficial …
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Changes in consumer demand for betting innovations are driven by the operators themselves, Sam Sadi laid out to SBC. The key step now is how the industry responds to the demand it itself has created. Recent years have seen a range of new betting products hit the markets, such as cashouts, in-play wagering and request a bet/bet builder offerings, LiveScore …
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LiveScore has revealed a year-long user campaign as the operator celebrates its 25th anniversary. For the upcoming opening weekend of Premier League games, the company is launching the promotion with a £1m increased prize for anyone in the UK and Ireland who plays LiveScore 6 for free. Sam Sadi, LiveScore Group CEO, stated: “As we celebrate our 25th anniversary, we …
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The third panel of day one on the SBC Leaders track at this week’s Barcelona Summit dived into a topic that has been on the minds of many over the past year – the convergence of media and betting. Appearing on the discussion were three speakers with extensive experience of this field – DAZN CEO Shay Segev, shortly after delivering …
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