SBC News Voice of the Sports Betting Industry
LiveScore Bet has announced that it has launched its sportsbook on the Kambi platform for audiences in the UK and Ireland.
The partnership follows similar collaborative launches in Nigeria and the Netherlands, and comes just in time for this summer’s Euros and Copa América, promising to provide “unbeatable betting experiences” for players.
Erik Lögdberg, Managing Director of Kambi, stated: “This launch is a significant milestone in our partnership with LiveScore Bet. Kambi is committed to delivering a flexible sportsbook product that can be customised to meet the specific needs of each operator in their respective target markets.
“The UK and Ireland are both highly competitive, but by leveraging the combined strengths and expertise of LiveScore Bet and Kambi technology, LiveScore Bet is uniquely positioned to create a one-of-a-kind sportsbook offering.”
Sam Sadi, CEO of LiveScore Group, added: “We are delighted to have launched in the UK & Ireland with our enhanced sportsbook product ahead of the Euros and Copa América.
“It was crucial we were live on time in one of our most important markets, and in collaboration with Kambi, we are incredibly excited to deliver memorable sports betting experiences for our players during these prestigious tournaments and beyond.”
