12BET has been revealed as the official betting partner in Asia for Leeds United. The collaboration will now provide the 2007-founded sports betting and casino company – active in European and Asia Pacific markets – with geo-targeted assets, club IP and further promotional material. Rory Anderson, a 12BET spokesman, commented: “We are pleased to have partnered up with Leeds United …
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BOSE Digital: Separating product from service for multi-jurisdictional success
It’s important to distinguish product from service, said Microgame’s Marco Castaldo, as a collection of CEOs for leading sports betting and gaming suppliers discussed the best way of working with operators on a multi-jurisdictional basis. Speaking at Betting on Sports Europe – Digital in the ‘Market fragmentation – Supplier CEO Panel’, sponsored by Altenar, Castaldo was replying to an opening …
Read More »Tyrone Dobbin: Local partnerships are key to understanding complexities in African markets
Establishing a brand in an African market requires a level of local expertise and knowledge, explained Tyrone Dobbin, Managing Director – Africa at Sportingbet at the SBC Summit Barcelona – Digital. Speaking on SBC’s ‘Africa – the market of the future’ panel, Dobbin emphasised that betting companies must not take a holistic approach to the African market when trying to …
Read More »12Bet strengthens ITTF partnership
The ITTF (International Table Tennis Federation) has confirmed 12BET as its official international betting partner for the biggest Table Tennis event of the year: the Liebherr 2019 ITTF World Championships, taking place between 21-28 April. The partnership will see digital and social media activations carried out during the World Championships, promoting the 12BET brand globally, placing a specific emphasis on …
Read More »12Bet backs UK Taekwondo development sponsoring Manchester World Championships
12Bet continues to strengthen its association with the martial art of Taekwondo, confirming that it will sponsor the sport’s flagship World Championships in Manchester, 15-19 May 2019. Partnering with event organiser GB Taekwondo, 12Bet confirms that it will act as an official partner of the ‘World Taekwondo Championships – WTC 2019’, the first time that the martial art will host …
Read More »12BET to sponsor YONEX All England Badminton Championships
Badminton England, the national governing body for badminton, has announced a new partnership with 12BET, which sees the global online betting brand become the official betting partner of the YONEX All England Badminton Championships for the next three years. Now into its 109th year, and positioned as one of the Super 1000 events on the international World Tour, the prestigious annual …
Read More »12BET boosts brand exposure with World Taekwondo partnership
12BET has secured another association with a sport played successfully across Asia, after being recognised as an official partner of this year’s World Taekwondo Grand Prix and World Para Taekwondo Championships (19-22 October). The partnership between GB Taekwondo and 12BET was arranged by Sport Collective, a UK based sports marketing agency, for an event which will see the best Taekwondo …
Read More »12BET to sponsor London-hosted Table Tennis Team 2018 World Cup
Agreeing terms with Table Tennis England and the International Table Tennis Federation (ITTF), Isle of Man and Philippines online bookmaker 12BET has confirmed that it has agreed on terms to become the ‘Official Betting and Gaming Sponsor of the ITTF Team World Cup 2018. The ITTF Team World Cup 2018 table tennis tournament will be hosted at the Olympic Copper …
Read More »12BET hits sponsorship double with West Brom shirt sleeve deal
West Bromwich Albion FC (WBA) has teamed up with sports betting and casino brand 12BET for the club’s first ever shirt sleeve sponsorship deal. The deal will see the 12BET, an in-play focused operator formed in 2007, displayed on both the shirt sleeve for the playing shirts and on Baggies’ training wear. 12BET Spokesman Rory Anderson commented: “We are excited …
Read More »12BET serves up BWF Badminton World Championships partnership
Updating the market, Isle of Man and Philippines-based online sportsbook 12BET has moved to expand its sports sponsorship portfolio by securing terms to become an ‘Official Sponsorship Partner’ of the Badminton World Federation (BWF) 2017 World Championships. The ‘Total BWF World Championships’ will be hosted this upcoming 21-17 August at the Emirates Arena in Glasgow Scotland. Professional badminton’s premier championship event, the …
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